Motivations to seek science videos on YouTube : free-choice learning in a connected society
Do individuals use video sharing sites in their free time to learn about science, and if so, why? This study takes a preliminary look at individual differences that motivate online science video seeking. Among 273 Singapore Internet users who participated in an online survey, most reported using You...
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| Format: | Journal Article |
| Language: | English |
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2020
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| Online Access: | https://hdl.handle.net/10356/143458 |
| _version_ | 1826116714623926272 |
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| author | Rosenthal, Sonny |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Rosenthal, Sonny |
| author_sort | Rosenthal, Sonny |
| collection | NTU |
| description | Do individuals use video sharing sites in their free time to learn about science, and if so, why? This study takes a preliminary look at individual differences that motivate online science video seeking. Among 273 Singapore Internet users who participated in an online survey, most reported using YouTube during the previous week, and one-third reported using it to watch science videos. Hierarchical regression analysis explained 55% of the variance in their intention to seek science videos during the subsequent week. Significant predictors of interest were seeking-related subjective norm, enjoyment of science, and informational use of YouTube. Although these results do not distinguish YouTube from other venues of informal science learning, they help characterize YouTube as such a venue and have implications for developing online video content to promote science learning in everyday life. |
| first_indexed | 2024-10-01T04:15:54Z |
| format | Journal Article |
| id | ntu-10356/143458 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:15:54Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1434582020-09-02T08:31:26Z Motivations to seek science videos on YouTube : free-choice learning in a connected society Rosenthal, Sonny Wee Kim Wee School of Communication and Information Social sciences::Communication YouTube Science Videos Do individuals use video sharing sites in their free time to learn about science, and if so, why? This study takes a preliminary look at individual differences that motivate online science video seeking. Among 273 Singapore Internet users who participated in an online survey, most reported using YouTube during the previous week, and one-third reported using it to watch science videos. Hierarchical regression analysis explained 55% of the variance in their intention to seek science videos during the subsequent week. Significant predictors of interest were seeking-related subjective norm, enjoyment of science, and informational use of YouTube. Although these results do not distinguish YouTube from other venues of informal science learning, they help characterize YouTube as such a venue and have implications for developing online video content to promote science learning in everyday life. Accepted version 2020-09-02T08:31:26Z 2020-09-02T08:31:26Z 2018 Journal Article Rosenthal, S. (2018). Motivations to seek science videos on YouTube: free-choice learning in a connected society. International Journal of Science Education, Part B: Communication and Public Engagement, 8(1), 22-39. doi:10.1080/21548455.2017.1371357 2154-8455 https://hdl.handle.net/10356/143458 10.1080/21548455.2017.1371357 2-s2.0-85040369859 1 8 22 39 en International Journal of Science Education, Part B: Communication and Public Engagement This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Science Education, Part B: Communication and Public Engagement on 02 Sep 2017, available online: http://www.tandfonline.com/10.1080/21548455.2017.1371357. application/pdf |
| spellingShingle | Social sciences::Communication YouTube Science Videos Rosenthal, Sonny Motivations to seek science videos on YouTube : free-choice learning in a connected society |
| title | Motivations to seek science videos on YouTube : free-choice learning in a connected society |
| title_full | Motivations to seek science videos on YouTube : free-choice learning in a connected society |
| title_fullStr | Motivations to seek science videos on YouTube : free-choice learning in a connected society |
| title_full_unstemmed | Motivations to seek science videos on YouTube : free-choice learning in a connected society |
| title_short | Motivations to seek science videos on YouTube : free-choice learning in a connected society |
| title_sort | motivations to seek science videos on youtube free choice learning in a connected society |
| topic | Social sciences::Communication YouTube Science Videos |
| url | https://hdl.handle.net/10356/143458 |
| work_keys_str_mv | AT rosenthalsonny motivationstoseeksciencevideosonyoutubefreechoicelearninginaconnectedsociety |