Impact of customers' digital banking adoption on hidden defection : a combined analytical–empirical approach

Impact of customers' digital banking adoption on hidden defection : a combined analytical–empirical approach

The implementation of digital channels as avenues for economic transactions (e.g., online and mobile banking/FinTech) has shifted the paradigm of customer–bank interactions, providing unprecedented opportunities for both parties. The prevailing belief is that digital banking has several advantages,...

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Bibliographic Details
Main Authors: Son, Yoonseock, Kwon, Eric Hyeokkoo, Tayi, Giri K., Oh, Wonseok
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2020
Subjects:
Business::Finance
Analytical Model
Customer Defection
Online Access:https://hdl.handle.net/10356/143718

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