Low residential mobility and novelty-seeking consumption
Cultural research using a socioecological perspective has shown that residential mobility fosters familiarity-seeking behavior. In particular, residentially mobile individuals tend to purchase from national chain stores, which offer the same products across different locations. Positing this process...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2020
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| Online Access: | https://hdl.handle.net/10356/144000 |
| _version_ | 1826127181196034048 |
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| author | Ito, Kenichi Tan, Terri Su-May Lee, Albert Li, Liman Man Wai |
| author2 | School of Social Sciences |
| author_facet | School of Social Sciences Ito, Kenichi Tan, Terri Su-May Lee, Albert Li, Liman Man Wai |
| author_sort | Ito, Kenichi |
| collection | NTU |
| description | Cultural research using a socioecological perspective has shown that residential mobility fosters familiarity-seeking behavior. In particular, residentially mobile individuals tend to purchase from national chain stores, which offer the same products across different locations. Positing this process as a reaction to a rapidly changing high mobility environment, we investigated whether a low mobility environment—characterized by a more familiar, less stimulating environment—results in novelty-seeking consumptive behaviors. In testing our hypothesis, Study 1 used archival data to explore novelty-seeking consumption based on the sales of consumable brands in the United States, Japan, and Singapore. Study 2 primed participants with either a high or a low mobility mind-set to explore the effect of mobility on novelty-seeking consumption. The results supported our hypothesis that consumers in a relatively low mobility country (Japan) tend to purchase from newer and, thus, novel brands more than consumers in mobile countries (the United States or Singapore). Furthermore, compared with high mobility, priming participants with a low mobility mind-set led them to select novel over traditional products. |
| first_indexed | 2024-10-01T07:04:35Z |
| format | Journal Article |
| id | ntu-10356/144000 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:04:35Z |
| publishDate | 2020 |
| record_format | dspace |
| spelling | ntu-10356/1440002022-02-10T02:28:45Z Low residential mobility and novelty-seeking consumption Ito, Kenichi Tan, Terri Su-May Lee, Albert Li, Liman Man Wai School of Social Sciences Social sciences::Psychology Culture Novelty-seeking Cultural research using a socioecological perspective has shown that residential mobility fosters familiarity-seeking behavior. In particular, residentially mobile individuals tend to purchase from national chain stores, which offer the same products across different locations. Positing this process as a reaction to a rapidly changing high mobility environment, we investigated whether a low mobility environment—characterized by a more familiar, less stimulating environment—results in novelty-seeking consumptive behaviors. In testing our hypothesis, Study 1 used archival data to explore novelty-seeking consumption based on the sales of consumable brands in the United States, Japan, and Singapore. Study 2 primed participants with either a high or a low mobility mind-set to explore the effect of mobility on novelty-seeking consumption. The results supported our hypothesis that consumers in a relatively low mobility country (Japan) tend to purchase from newer and, thus, novel brands more than consumers in mobile countries (the United States or Singapore). Furthermore, compared with high mobility, priming participants with a low mobility mind-set led them to select novel over traditional products. Ministry of Education (MOE) Accepted version This research was supported in part by an NTU Start-Up Grant and MOE AcRF Tier 1 Grant, M4011406 awarded to K.I. 2020-10-07T06:24:12Z 2020-10-07T06:24:12Z 2019 Journal Article Ito, K., Tan, T. S.-M., Lee, A., & Li, L. M. W. (2019). Low residential mobility and novelty-seeking consumption. Journal of Cross-Cultural Psychology, 50(10), 1242−1252. doi:10.1177/0022022119886107 0022-0221 https://hdl.handle.net/10356/144000 10.1177/0022022119886107 10 50 1242 1252 en RG172/14 Journal of Cross-Cultural Psychology © 2020 The Author(s). All rights reserved. This paper was published by SAGE Publications in Journal of Cross-Cultural Psychology and is made available with permission of The Author(s). application/pdf |
| spellingShingle | Social sciences::Psychology Culture Novelty-seeking Ito, Kenichi Tan, Terri Su-May Lee, Albert Li, Liman Man Wai Low residential mobility and novelty-seeking consumption |
| title | Low residential mobility and novelty-seeking consumption |
| title_full | Low residential mobility and novelty-seeking consumption |
| title_fullStr | Low residential mobility and novelty-seeking consumption |
| title_full_unstemmed | Low residential mobility and novelty-seeking consumption |
| title_short | Low residential mobility and novelty-seeking consumption |
| title_sort | low residential mobility and novelty seeking consumption |
| topic | Social sciences::Psychology Culture Novelty-seeking |
| url | https://hdl.handle.net/10356/144000 |
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