East Asian pop culture and the trajectory of Asian consumption

This article focuses on Chua Beng Huat’s work on the East Asian pop culture that became more prominent in East and Southeast Asia from the 1990s, when the circulation of multilingual and multi-format pop culture started to exceed linguistic, ethnic and national boundaries. It argues that Chua’s work...

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Main Author: Wee, C. J. Wan-Ling
Other Authors: School of Humanities
Format: Journal Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/144562
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author Wee, C. J. Wan-Ling
author2 School of Humanities
author_facet School of Humanities
Wee, C. J. Wan-Ling
author_sort Wee, C. J. Wan-Ling
collection NTU
description This article focuses on Chua Beng Huat’s work on the East Asian pop culture that became more prominent in East and Southeast Asia from the 1990s, when the circulation of multilingual and multi-format pop culture started to exceed linguistic, ethnic and national boundaries. It argues that Chua’s work indicates that the pop-cultural production and innovation that support the globalisation and regionalisation processes in East Asia need not be national in origin but can hail from different national origins – and this despite the existing political realities of the region and its history of political fractures. Chua Beng Huat cautions, though, that the national popular can also be marshalled to defeat the border-crossing potential of an inter-Asian pop culture. What is the “Asia” imagined or being represented in such cultural production? Chua’s work is also distinctive in that it deals with the political and economic conditions that underpin mainstream pop consumption as a socio-cultural phenomenon, instead of examining consumption as identity politics. The article concludes by noting the significance that Chua as an institutional builder has played in enabling the study of East Asian pop culture in the region.
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spelling ntu-10356/1445622023-03-11T20:05:53Z East Asian pop culture and the trajectory of Asian consumption Wee, C. J. Wan-Ling School of Humanities Humanities::Language Cultural Studies East Asia This article focuses on Chua Beng Huat’s work on the East Asian pop culture that became more prominent in East and Southeast Asia from the 1990s, when the circulation of multilingual and multi-format pop culture started to exceed linguistic, ethnic and national boundaries. It argues that Chua’s work indicates that the pop-cultural production and innovation that support the globalisation and regionalisation processes in East Asia need not be national in origin but can hail from different national origins – and this despite the existing political realities of the region and its history of political fractures. Chua Beng Huat cautions, though, that the national popular can also be marshalled to defeat the border-crossing potential of an inter-Asian pop culture. What is the “Asia” imagined or being represented in such cultural production? Chua’s work is also distinctive in that it deals with the political and economic conditions that underpin mainstream pop consumption as a socio-cultural phenomenon, instead of examining consumption as identity politics. The article concludes by noting the significance that Chua as an institutional builder has played in enabling the study of East Asian pop culture in the region. Accepted version 2020-11-12T07:46:22Z 2020-11-12T07:46:22Z 2016 Journal Article Wee, C. J. W.-L. (2016). East Asian pop culture and the trajectory of Asian consumption. Inter-Asia Cultural Studies, 17(2), 305-315. doi:10.1080/14649373.2016.1184428 1464-9373 https://hdl.handle.net/10356/144562 10.1080/14649373.2016.1184428 2 17 305 315 en Inter-Asia Cultural Studies This is an Accepted Manuscript of an article published by Informa UK Limited, trading as Taylor and Francis in Inter-Asia Cultural Studies on 21 June 2016, available online: http://www.tandfonline.com/10.1080/14649373.2016.1184428 application/pdf
spellingShingle Humanities::Language
Cultural Studies
East Asia
Wee, C. J. Wan-Ling
East Asian pop culture and the trajectory of Asian consumption
title East Asian pop culture and the trajectory of Asian consumption
title_full East Asian pop culture and the trajectory of Asian consumption
title_fullStr East Asian pop culture and the trajectory of Asian consumption
title_full_unstemmed East Asian pop culture and the trajectory of Asian consumption
title_short East Asian pop culture and the trajectory of Asian consumption
title_sort east asian pop culture and the trajectory of asian consumption
topic Humanities::Language
Cultural Studies
East Asia
url https://hdl.handle.net/10356/144562
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