Influence of presumed influence on thinness as a beauty ideal for girls.
This is a direct response to Park’s (2005) call for further research on the Influence of Presumed Influence (IOPI) paradigm or indirect “two-step flow of mass media communication” which incorporates a “social context” into media effect studies. Data collected from 401 female respondents aged 16 to 1...
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| Format: | Thesis |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/10356/14567 |