The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis
Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s success. This study applied perceived value theory, trust t...
| Main Authors: | , , , , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/145704 |
| _version_ | 1824455569342201856 |
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| author | Ma, Fei Guo, Dan Yuen, Kum Fai Sun, Qipeng Ren, Fuxia Xu, Xiaobo Zhao, Chengyong |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Ma, Fei Guo, Dan Yuen, Kum Fai Sun, Qipeng Ren, Fuxia Xu, Xiaobo Zhao, Chengyong |
| author_sort | Ma, Fei |
| collection | NTU |
| description | Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s success. This study applied perceived value theory, trust theory, and transaction cost theory to construct a structural equation model in order to explain passenger loyalty. Data from 755 surveys were collected using stratified sampling in mainland China. The estimated results of the theoretical model show that the relationship between continuous improvement and passenger loyalty is mediated by passenger perceived value, passenger trust, and transaction costs. Consequently, a multi-group analysis is conducted to analyze the moderation effects of passenger’s license and car-sharing experience on the theoretical model. The results show that some of the path coefficients are significantly different between these sub-groups. This indicates that platforms should provide differentiate services for passengers based on the purpose of using car-sharing and usage experience. This study provides new theoretical insights into understanding passenger loyalty with respect to public car-sharing and provides policy recommendations for the sustainable development of public car-sharing. |
| first_indexed | 2025-02-19T03:40:17Z |
| format | Journal Article |
| id | ntu-10356/145704 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:40:17Z |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ntu-10356/1457042021-01-05T06:21:37Z The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis Ma, Fei Guo, Dan Yuen, Kum Fai Sun, Qipeng Ren, Fuxia Xu, Xiaobo Zhao, Chengyong School of Civil and Environmental Engineering Social sciences::Psychology Car-sharing Continuous Improvement Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s success. This study applied perceived value theory, trust theory, and transaction cost theory to construct a structural equation model in order to explain passenger loyalty. Data from 755 surveys were collected using stratified sampling in mainland China. The estimated results of the theoretical model show that the relationship between continuous improvement and passenger loyalty is mediated by passenger perceived value, passenger trust, and transaction costs. Consequently, a multi-group analysis is conducted to analyze the moderation effects of passenger’s license and car-sharing experience on the theoretical model. The results show that some of the path coefficients are significantly different between these sub-groups. This indicates that platforms should provide differentiate services for passengers based on the purpose of using car-sharing and usage experience. This study provides new theoretical insights into understanding passenger loyalty with respect to public car-sharing and provides policy recommendations for the sustainable development of public car-sharing. Published version This research was funded by Ministry of Education Humanities and Social Science Fund Project [grant number 17YJCZH125], the National Social Science Fund of China [grant number 18BGL258, 17BJY139], the Fundamental Research Funds for the Central Universities, CHD [grant number 300102238401, 300102239612, 300102238655, 300102230611]. 2021-01-05T06:21:37Z 2021-01-05T06:21:37Z 2020 Journal Article Ma, F., Guo, D., Yuen, K. F., Sun, Q., Ren, F., Xu, X., & Zhao, C. (2020). The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis. International Journal of Environmental Research and Public Health, 17(8), 2756-. doi:10.3390/ijerph17082756 1661-7827 https://hdl.handle.net/10356/145704 10.3390/ijerph17082756 32316201 8 17 en International Journal of Environmental Research and Public Health © 2020 The Authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). application/pdf |
| spellingShingle | Social sciences::Psychology Car-sharing Continuous Improvement Ma, Fei Guo, Dan Yuen, Kum Fai Sun, Qipeng Ren, Fuxia Xu, Xiaobo Zhao, Chengyong The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis |
| title | The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis |
| title_full | The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis |
| title_fullStr | The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis |
| title_full_unstemmed | The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis |
| title_short | The influence of continuous improvement of public car-sharing platforms on passenger loyalty : a mediation and moderation analysis |
| title_sort | influence of continuous improvement of public car sharing platforms on passenger loyalty a mediation and moderation analysis |
| topic | Social sciences::Psychology Car-sharing Continuous Improvement |
| url | https://hdl.handle.net/10356/145704 |
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