Individual differences in brain responses : new opportunities for tailoring health communication campaigns
Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved "persuasion network" has emerged. However, current studies have only identified a small handful of neural structures that are commonl...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Online Access: | https://hdl.handle.net/10356/146015 |
| _version_ | 1811690713230868480 |
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| author | Huskey, Richard Turner, Benjamin O. Weber, René |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Huskey, Richard Turner, Benjamin O. Weber, René |
| author_sort | Huskey, Richard |
| collection | NTU |
| description | Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved "persuasion network" has emerged. However, current studies have only identified a small handful of neural structures that are commonly recruited during persuasive message processing, and the extent to which these (and other) structures are sensitive to numerous individual difference factors remains largely unknown. In this project we apply a multi-dimensional similarity-based individual differences analysis to explore which individual factors-including characteristics of messages and target audiences-drive patterns of brain activity to be more or less similar across individuals encountering the same anti-drug public service announcements (PSAs). We demonstrate that several ensembles of brain regions show response patterns that are driven by a variety of unique factors. These results are discussed in terms of their implications for neural models of persuasion, prevention neuroscience and message tailoring, and methodological implications for future research. |
| first_indexed | 2024-10-01T06:08:22Z |
| format | Journal Article |
| id | ntu-10356/146015 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:08:22Z |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ntu-10356/1460152023-03-05T15:58:22Z Individual differences in brain responses : new opportunities for tailoring health communication campaigns Huskey, Richard Turner, Benjamin O. Weber, René Wee Kim Wee School of Communication and Information Social sciences::Communication Prevention Neuroscience Persuasion Neuroscience Prevention neuroscience investigates the brain basis of attitude and behavior change. Over the years, an increasingly structurally and functionally resolved "persuasion network" has emerged. However, current studies have only identified a small handful of neural structures that are commonly recruited during persuasive message processing, and the extent to which these (and other) structures are sensitive to numerous individual difference factors remains largely unknown. In this project we apply a multi-dimensional similarity-based individual differences analysis to explore which individual factors-including characteristics of messages and target audiences-drive patterns of brain activity to be more or less similar across individuals encountering the same anti-drug public service announcements (PSAs). We demonstrate that several ensembles of brain regions show response patterns that are driven by a variety of unique factors. These results are discussed in terms of their implications for neural models of persuasion, prevention neuroscience and message tailoring, and methodological implications for future research. Published version 2021-01-21T03:22:57Z 2021-01-21T03:22:57Z 2020 Journal Article Huskey, R., Turner, B. O., & Weber, R. (2020). Individual Differences in Brain Responses: New Opportunities for Tailoring Health Communication Campaigns. Frontiers in Human Neuroscience, 14, 565973-. doi:10.3389/fnhum.2020.565973 1662-5161 0000-0002-4559-2439 https://hdl.handle.net/10356/146015 10.3389/fnhum.2020.565973 33343317 2-s2.0-85097845156 14 en Frontiers in human neuroscience © 2020 Huskey, Turner and Weber. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. application/pdf |
| spellingShingle | Social sciences::Communication Prevention Neuroscience Persuasion Neuroscience Huskey, Richard Turner, Benjamin O. Weber, René Individual differences in brain responses : new opportunities for tailoring health communication campaigns |
| title | Individual differences in brain responses : new opportunities for tailoring health communication campaigns |
| title_full | Individual differences in brain responses : new opportunities for tailoring health communication campaigns |
| title_fullStr | Individual differences in brain responses : new opportunities for tailoring health communication campaigns |
| title_full_unstemmed | Individual differences in brain responses : new opportunities for tailoring health communication campaigns |
| title_short | Individual differences in brain responses : new opportunities for tailoring health communication campaigns |
| title_sort | individual differences in brain responses new opportunities for tailoring health communication campaigns |
| topic | Social sciences::Communication Prevention Neuroscience Persuasion Neuroscience |
| url | https://hdl.handle.net/10356/146015 |
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