Pitch right : the effect of vocal pitch on risk aversion
During interpersonal interactions, individual perceptions and judgment are unavoidably influenced by speech cues,such as vocal pitch. This paper experimentally examines the effect of vocal pitch on risk attitudes. In a lottery-choicetask, subjects made a series of binary choices between a 50–50 lott...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ideas.repec.org/a/ebl/ecbull/eb-20-00753.html https://hdl.handle.net/10356/146256 |
| _version_ | 1826126536103690240 |
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| author | Chua, Gabriel Yong Ping Liaw, Shao Yi Er, Hui Jun He, Tai-Sen |
| author2 | School of Social Sciences |
| author_facet | School of Social Sciences Chua, Gabriel Yong Ping Liaw, Shao Yi Er, Hui Jun He, Tai-Sen |
| author_sort | Chua, Gabriel Yong Ping |
| collection | NTU |
| description | During interpersonal interactions, individual perceptions and judgment are unavoidably influenced by speech cues,such as vocal pitch. This paper experimentally examines the effect of vocal pitch on risk attitudes. In a lottery-choicetask, subjects made a series of binary choices between a 50–50 lottery and a sure outcome option and were asked tolisten to a voice recording verbalizing the payoff information of these options. We manipulated the vocal pitch of thevoice recordings and administered three treatment conditions: control, low-pitch, and high-pitch. We found that ahigher-pitched voice increased risk aversion, while a lower-pitched voice raised risk tolerance. As a relatively smallsample size was employed, the results should be considered preliminary; future replications are indeed necessary toconfirm the robustness and generalizability of the findings. |
| first_indexed | 2024-10-01T06:54:15Z |
| format | Journal Article |
| id | ntu-10356/146256 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:54:15Z |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ntu-10356/1462562023-03-05T15:33:50Z Pitch right : the effect of vocal pitch on risk aversion Chua, Gabriel Yong Ping Liaw, Shao Yi Er, Hui Jun He, Tai-Sen School of Social Sciences Social sciences::Economic development Vocal Pitch Risk Aversion During interpersonal interactions, individual perceptions and judgment are unavoidably influenced by speech cues,such as vocal pitch. This paper experimentally examines the effect of vocal pitch on risk attitudes. In a lottery-choicetask, subjects made a series of binary choices between a 50–50 lottery and a sure outcome option and were asked tolisten to a voice recording verbalizing the payoff information of these options. We manipulated the vocal pitch of thevoice recordings and administered three treatment conditions: control, low-pitch, and high-pitch. We found that ahigher-pitched voice increased risk aversion, while a lower-pitched voice raised risk tolerance. As a relatively smallsample size was employed, the results should be considered preliminary; future replications are indeed necessary toconfirm the robustness and generalizability of the findings. Ministry of Education (MOE) Published version Research funding from the Ministry of Education of Singapore (MOE Academic Research Fund Tier 1 RG 141/19) is gratefully acknowledged. 2021-02-04T05:00:41Z 2021-02-04T05:00:41Z 2020 Journal Article Chua, G. Y. P., Liaw, S. Y., Er, H. J., & He, T.-S. (2020). Pitch right : the effect of vocal pitch on risk aversion. Economics Bulletin, 40(4), 3131-3139. 1545-2921 https://ideas.repec.org/a/ebl/ecbull/eb-20-00753.html https://hdl.handle.net/10356/146256 4 40 3131 3139 en RG 141/19 Economics Bulletin © 2020 The Author(s) (published by AccessEcon LLC). This is an open-access article distributed under the terms of the Creative Commons Attribution License. application/pdf |
| spellingShingle | Social sciences::Economic development Vocal Pitch Risk Aversion Chua, Gabriel Yong Ping Liaw, Shao Yi Er, Hui Jun He, Tai-Sen Pitch right : the effect of vocal pitch on risk aversion |
| title | Pitch right : the effect of vocal pitch on risk aversion |
| title_full | Pitch right : the effect of vocal pitch on risk aversion |
| title_fullStr | Pitch right : the effect of vocal pitch on risk aversion |
| title_full_unstemmed | Pitch right : the effect of vocal pitch on risk aversion |
| title_short | Pitch right : the effect of vocal pitch on risk aversion |
| title_sort | pitch right the effect of vocal pitch on risk aversion |
| topic | Social sciences::Economic development Vocal Pitch Risk Aversion |
| url | https://ideas.repec.org/a/ebl/ecbull/eb-20-00753.html https://hdl.handle.net/10356/146256 |
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