This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology
The relationship between drivers and their cars is increasingly personal, where the cars become an extension of the drivers’ self-identity. However, the penetration of autonomous vehicle (AV) technology threatens consumers’ self-identity as expressed by the act of driving. This study thus aims to ex...
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/146257 |
| _version_ | 1811686481700323328 |
|---|---|
| author | Wang, Xueqin Wong, Yiik Diew Li, Kevin X. Yuen, Kum Fai |
| author2 | School of Civil and Environmental Engineering |
| author_facet | School of Civil and Environmental Engineering Wang, Xueqin Wong, Yiik Diew Li, Kevin X. Yuen, Kum Fai |
| author_sort | Wang, Xueqin |
| collection | NTU |
| description | The relationship between drivers and their cars is increasingly personal, where the cars become an extension of the drivers’ self-identity. However, the penetration of autonomous vehicle (AV) technology threatens consumers’ self-identity as expressed by the act of driving. This study thus aims to examine the impacts of technology-identity concerns on consumers’ acceptance of AV technology. Theories of identity threat, identity control and innovation diffusion are synthesised to build the conceptual framework. Face-to-face interview data were collected from 353 consumers (all with a driving license) in Singapore. The results show that consumers’ technology anxiety and self-identity expressiveness act as two sources of resistance that cause consumers’ intentional avoidance of the AV technology. The avoidance is further characterised by consumers’ disengagement from the ‘observe’ and ‘try’ stages of technology penetration, which ultimately dissuades consumers’ acceptance of AV technology. The impacts of socio-demographics are also explored. Our findings contribute to multiple streams of literature and create practical implications to AV manufacturers and retailers. |
| first_indexed | 2024-10-01T05:01:06Z |
| format | Journal Article |
| id | ntu-10356/146257 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:01:06Z |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ntu-10356/1462572021-02-04T05:31:33Z This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology Wang, Xueqin Wong, Yiik Diew Li, Kevin X. Yuen, Kum Fai School of Civil and Environmental Engineering Social sciences Autonomous Vehicle Technology Technology Anxiety The relationship between drivers and their cars is increasingly personal, where the cars become an extension of the drivers’ self-identity. However, the penetration of autonomous vehicle (AV) technology threatens consumers’ self-identity as expressed by the act of driving. This study thus aims to examine the impacts of technology-identity concerns on consumers’ acceptance of AV technology. Theories of identity threat, identity control and innovation diffusion are synthesised to build the conceptual framework. Face-to-face interview data were collected from 353 consumers (all with a driving license) in Singapore. The results show that consumers’ technology anxiety and self-identity expressiveness act as two sources of resistance that cause consumers’ intentional avoidance of the AV technology. The avoidance is further characterised by consumers’ disengagement from the ‘observe’ and ‘try’ stages of technology penetration, which ultimately dissuades consumers’ acceptance of AV technology. The impacts of socio-demographics are also explored. Our findings contribute to multiple streams of literature and create practical implications to AV manufacturers and retailers. Nanyang Technological University Accepted version This study was funded by Nanyang Technological University, CEE Internal Seed Fund (2019), which provided financial support for research manpower and data collection. 2021-02-04T05:11:17Z 2021-02-04T05:11:17Z 2020 Journal Article Wang, X., Wong, Y. D., Li, K. X., & Yuen, K. F. (2020). This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology. Transportation Research Part F: Traffic Psychology and Behaviour, 74, 345-360. doi:10.1016/j.trf.2020.06.005 1369-8478 https://hdl.handle.net/10356/146257 10.1016/j.trf.2020.06.005 74 345 360 en Transportation Research Part F: Traffic Psychology and Behaviour © 2020 Elsevier Ltd. All rights reserved. This paper was published in Transportation Research Part F: Traffic Psychology and Behaviour and is made available with permission of Elsevier Ltd. application/pdf |
| spellingShingle | Social sciences Autonomous Vehicle Technology Technology Anxiety Wang, Xueqin Wong, Yiik Diew Li, Kevin X. Yuen, Kum Fai This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology |
| title | This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology |
| title_full | This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology |
| title_fullStr | This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology |
| title_full_unstemmed | This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology |
| title_short | This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology |
| title_sort | this is not me technology identity concerns in consumers acceptance of autonomous vehicle technology |
| topic | Social sciences Autonomous Vehicle Technology Technology Anxiety |
| url | https://hdl.handle.net/10356/146257 |
| work_keys_str_mv | AT wangxueqin thisisnotmetechnologyidentityconcernsinconsumersacceptanceofautonomousvehicletechnology AT wongyiikdiew thisisnotmetechnologyidentityconcernsinconsumersacceptanceofautonomousvehicletechnology AT likevinx thisisnotmetechnologyidentityconcernsinconsumersacceptanceofautonomousvehicletechnology AT yuenkumfai thisisnotmetechnologyidentityconcernsinconsumersacceptanceofautonomousvehicletechnology |