| Summary: | The article by Karin Lindgaard and Heico Wesellius sheds a novel light on the
psychology of design by applying theoretical perspectives of metaphor, embodied cognition,
and visual thinking, to explicate why design thinking, or “thinking through design,” is a
embodied process to induce creative solutions. It highlights that our very fundamental human
cognition is in part originated from sensory perception, bodily movement, and physical
interaction with the external world. These embodied experiences aid understanding of abstract
concepts, sense making of complex situations, and generation of meaning and insight. Design
thinking engages individuals in activities such as sketching or prototyping to make ideas
visible and tangible. These strategies naturally embody abstract ideas in concrete artifacts
through physically presenting, manipulating, and simulating ideas, thus making it easier to
materialize solutions to design problems. Such an embodied process explains why design
thinking affords the generation and actualization of creative ideations.
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