Diminishing personal information privacy weakens image concerns

The popularity of social media has increased users' social visibility. However, users' limited ability to control information spread could compromise privacy. People care about how others perceive them. We examined people's concerns for others' evaluations on their behaviors unde...

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Bibliographic Details
Main Authors: Riyanto, Yohanes Eko, Zhang, Jianlin
Other Authors: School of Social Sciences
Format: Journal Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/147082
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author Riyanto, Yohanes Eko
Zhang, Jianlin
author2 School of Social Sciences
author_facet School of Social Sciences
Riyanto, Yohanes Eko
Zhang, Jianlin
author_sort Riyanto, Yohanes Eko
collection NTU
description The popularity of social media has increased users' social visibility. However, users' limited ability to control information spread could compromise privacy. People care about how others perceive them. We examined people's concerns for others' evaluations on their behaviors under different degrees of privacy conditions. Using a variant of the dictator game, we induced dictators to self-select into pro-self or pro-social types and asked recipients to give written evaluations of the dictators. We varied the degree of personal information privacy by making the written content known to the corresponding dictators only, all dictators, or either of them with equal chance. Also, the dictators could avoid receiving the message at a price. We showed that pro-self dictators' willingness to pay to conceal messages decreased when information privacy diminished. Thus, results indicated that image concerns wane in an environment where information privacy is weak. Our results contribute to understanding of the privacy paradox.
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spelling ntu-10356/1470822023-03-05T15:33:38Z Diminishing personal information privacy weakens image concerns Riyanto, Yohanes Eko Zhang, Jianlin School of Social Sciences Social sciences::Economic theory Experimental Economics Decision Making The popularity of social media has increased users' social visibility. However, users' limited ability to control information spread could compromise privacy. People care about how others perceive them. We examined people's concerns for others' evaluations on their behaviors under different degrees of privacy conditions. Using a variant of the dictator game, we induced dictators to self-select into pro-self or pro-social types and asked recipients to give written evaluations of the dictators. We varied the degree of personal information privacy by making the written content known to the corresponding dictators only, all dictators, or either of them with equal chance. Also, the dictators could avoid receiving the message at a price. We showed that pro-self dictators' willingness to pay to conceal messages decreased when information privacy diminished. Thus, results indicated that image concerns wane in an environment where information privacy is weak. Our results contribute to understanding of the privacy paradox. Nanyang Technological University Published version This study is sponsored by Nanyang Technological University and is funded under NTU Start-up Grant No. M4080370.100. The funder had no role in study design, data collection, and analysis, decision to publish, or preparation of the manuscript. Any results in this study do not necessarily represent the views or positions of the funding body. We thank Villeval Marie Claire, Gary Charness, Werner G?th, Philip Grossman, Pierpaolo Battigalli, Martin Dufwenberg, Astrid Hopfentziz, Kiryl Khalmetski, Tatsuyoshi Saijo, Songfa Zhong and Haoran He. We also extend our thanks to participants at the 3rd Workshop on Psychological Game Theory held at Soleto, Italy, the 2018 Economic Science Association Asia Pacific Meeting held at Brisbane, Australia, and the Behavioral Economics seminar at the Department of Economics of the National University of Singapore. 2021-03-26T03:13:46Z 2021-03-26T03:13:46Z 2020 Journal Article Riyanto, Y. E. & Zhang, J. (2020). Diminishing personal information privacy weakens image concerns. PloS One, 15(4). https://dx.doi.org/10.1371/journal.pone.0232037 1932-6203 https://hdl.handle.net/10356/147082 10.1371/journal.pone.0232037 32339179 2-s2.0-85083916745 4 15 en M4080370.100 PloS One © 2020 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. application/pdf
spellingShingle Social sciences::Economic theory
Experimental Economics
Decision Making
Riyanto, Yohanes Eko
Zhang, Jianlin
Diminishing personal information privacy weakens image concerns
title Diminishing personal information privacy weakens image concerns
title_full Diminishing personal information privacy weakens image concerns
title_fullStr Diminishing personal information privacy weakens image concerns
title_full_unstemmed Diminishing personal information privacy weakens image concerns
title_short Diminishing personal information privacy weakens image concerns
title_sort diminishing personal information privacy weakens image concerns
topic Social sciences::Economic theory
Experimental Economics
Decision Making
url https://hdl.handle.net/10356/147082
work_keys_str_mv AT riyantoyohaneseko diminishingpersonalinformationprivacyweakensimageconcerns
AT zhangjianlin diminishingpersonalinformationprivacyweakensimageconcerns