Live streaming e-commerce : explicating users' motivations, warranting strategies, and purchase intentions
In this research, we examined users’ psychology and behaviours when interacting with live streaming e-commerce - a new type of e-commerce trend integrated with real-time social interactions via live streaming. We conducted one-on-one in-depth interviews with 25 interviewees who have prior experience...
Main Authors: | Liu, Zifei, Yu, Yifan |
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Other Authors: | Chen Lou |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
Nanyang Technological University
2021
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/147188 |
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