Impact of cable television on Singapore's broadcasting scene
The introduction of cable television in Singapore has been changing the local broadcasting scene. This study explores the impact of cable television on four areas: the national broadcaster Television Corporation of Singapore (TCS); the programming and program production environment; viewership patte...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/14761 |
| _version_ | 1826115119191425024 |
|---|---|
| author | Aw, Mary Lek, Sandra |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Aw, Mary Lek, Sandra |
| author_sort | Aw, Mary |
| collection | NTU |
| description | The introduction of cable television in Singapore has been changing the local broadcasting scene. This study explores the impact of cable television on four areas: the national broadcaster Television Corporation of Singapore (TCS); the programming and program production environment; viewership patterns and rates; and the advertising revenue of TCS. Through literature review, interviews with major broadcasting players and a cable viewership survey, the findings obtained indicate that cable television has brought about a major impact on the operations, structure, as well as the programming strategy of TCS. Overall TV viewing hours have risen, and a greater programming choice is now available. On the other hand, independent production houses, local viewership patterns and advertising revenue of TCS have not been strongly affected by cable television. |
| first_indexed | 2024-10-01T03:49:59Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/14761 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:49:59Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/147612019-12-10T13:07:21Z Impact of cable television on Singapore's broadcasting scene Aw, Mary Lek, Sandra Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies The introduction of cable television in Singapore has been changing the local broadcasting scene. This study explores the impact of cable television on four areas: the national broadcaster Television Corporation of Singapore (TCS); the programming and program production environment; viewership patterns and rates; and the advertising revenue of TCS. Through literature review, interviews with major broadcasting players and a cable viewership survey, the findings obtained indicate that cable television has brought about a major impact on the operations, structure, as well as the programming strategy of TCS. Overall TV viewing hours have risen, and a greater programming choice is now available. On the other hand, independent production houses, local viewership patterns and advertising revenue of TCS have not been strongly affected by cable television. Bachelor of Communication Studies 2009-02-03T03:17:50Z 2009-02-03T03:17:50Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/14761 en 66 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies Aw, Mary Lek, Sandra Impact of cable television on Singapore's broadcasting scene |
| title | Impact of cable television on Singapore's broadcasting scene |
| title_full | Impact of cable television on Singapore's broadcasting scene |
| title_fullStr | Impact of cable television on Singapore's broadcasting scene |
| title_full_unstemmed | Impact of cable television on Singapore's broadcasting scene |
| title_short | Impact of cable television on Singapore's broadcasting scene |
| title_sort | impact of cable television on singapore s broadcasting scene |
| topic | DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies |
| url | http://hdl.handle.net/10356/14761 |
| work_keys_str_mv | AT awmary impactofcabletelevisiononsingaporesbroadcastingscene AT leksandra impactofcabletelevisiononsingaporesbroadcastingscene |