Exploring radio promotions in Singapore : an audio production (Mandarin).
Radio is a personal and immediate medium. Its accessibility and portability nature also facilitates multi-tasking, a boon for many busy urbanites. With its growing market share in Singapore which has tripled since 1990, radio has proven to be an effective means of communicating to the consumer. In t...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/14771 |
| _version_ | 1811697392829857792 |
|---|---|
| author | Koh, Mui Sang. |
| author2 | Lee Chun Wah |
| author_facet | Lee Chun Wah Koh, Mui Sang. |
| author_sort | Koh, Mui Sang. |
| collection | NTU |
| description | Radio is a personal and immediate medium. Its accessibility and portability nature also facilitates multi-tasking, a boon for many busy urbanites. With its growing market share in Singapore which has tripled since 1990, radio has proven to be an effective means of communicating to the consumer. In the face of rising radio competition where ratings mean everything, it is increasingly important to promote one’s station to attract first listeners, then advertisers. As a result, radio promotion, or the art of selling one’s radio station, is gaining emphasis. The audio production to be featured is an exploratory piece on radio promotion as practised in Singapore. |
| first_indexed | 2024-10-01T07:54:32Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/14771 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:54:32Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/147712019-12-10T13:17:06Z Exploring radio promotions in Singapore : an audio production (Mandarin). Koh, Mui Sang. Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::Radio Radio is a personal and immediate medium. Its accessibility and portability nature also facilitates multi-tasking, a boon for many busy urbanites. With its growing market share in Singapore which has tripled since 1990, radio has proven to be an effective means of communicating to the consumer. In the face of rising radio competition where ratings mean everything, it is increasingly important to promote one’s station to attract first listeners, then advertisers. As a result, radio promotion, or the art of selling one’s radio station, is gaining emphasis. The audio production to be featured is an exploratory piece on radio promotion as practised in Singapore. Bachelor of Communication Studies 2009-02-03T07:27:17Z 2009-02-03T07:27:17Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/14771 en 20 p. application/pdf application/octet-stream |
| spellingShingle | DRNTU::Social sciences::Mass media::Broadcasting::Radio Koh, Mui Sang. Exploring radio promotions in Singapore : an audio production (Mandarin). |
| title | Exploring radio promotions in Singapore : an audio production (Mandarin). |
| title_full | Exploring radio promotions in Singapore : an audio production (Mandarin). |
| title_fullStr | Exploring radio promotions in Singapore : an audio production (Mandarin). |
| title_full_unstemmed | Exploring radio promotions in Singapore : an audio production (Mandarin). |
| title_short | Exploring radio promotions in Singapore : an audio production (Mandarin). |
| title_sort | exploring radio promotions in singapore an audio production mandarin |
| topic | DRNTU::Social sciences::Mass media::Broadcasting::Radio |
| url | http://hdl.handle.net/10356/14771 |
| work_keys_str_mv | AT kohmuisang exploringradiopromotionsinsingaporeanaudioproductionmandarin |