Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.

This pilot study examines destination photographs presented in the tourism marketing collateral of four Asian markets - Japan, Malaysia, Singapore and Thailand - for gender depictions and representations.

Bibliographic Details
Main Author: Huang, PeiLing.
Other Authors: Frith, Katherine Toland
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1479

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