The role of relationship marketing in the financial service industry : case study of a financial consultancy firm.
The current study is based on our understanding of the evolving needs of the financial community and how it can be met by using a blend of public relations and marketing. Singapore’s business community is getting more involved with the financial industry. This is a good move as the interaction will...
Main Authors: | Lew, Mi Fon., Ng, Geraldine. |
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Other Authors: | Wee Kim Wee School of Communication and Information |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/14796 |
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