Choosing among options presented sequentially or simultaneously

When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies...

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Bibliographic Details
Main Authors: Basu, Shankha, Savani, Krishna
Other Authors: Nanyang Business School
Format: Journal Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/148673