Choosing among options presented sequentially or simultaneously
When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies...
Main Authors: | Basu, Shankha, Savani, Krishna |
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Other Authors: | Nanyang Business School |
Format: | Journal Article |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/148673 |
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