Olfactory and auditory stimuli in health care : influence on consumer perception of health services.
While research has shown the independent effectiveness of olfactory and auditory stimuli in influencing perceptions and reducing anxiety, the combined interactive effects of these ambient cues have not been examined in the health care sector. Based on Wickens’ Multiple Resource Theory (1984), this r...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/14933 |