Teenagers and online harassment : application of a protection motivation model.

Online harassment is a widespread phenomenon with consequential implications, especially for teenagers. Integrating the concepts of Protection Motivation Theory (PMT) (Rogers, 1983), privacy concern and adult intervention, this study examines the predictors motivating teenagers’ intention to adopt p...

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Main Authors: Lee, Dunstan Wei Xien., Li, Benjamin Junting., Lim, Zi Xuan., Tan, Jolene Meifang.
Other Authors: Oo Lwin,May
Format: Final Year Project (FYP)
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/14936
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author Lee, Dunstan Wei Xien.
Li, Benjamin Junting.
Lim, Zi Xuan.
Tan, Jolene Meifang.
author2 Oo Lwin,May
author_facet Oo Lwin,May
Lee, Dunstan Wei Xien.
Li, Benjamin Junting.
Lim, Zi Xuan.
Tan, Jolene Meifang.
author_sort Lee, Dunstan Wei Xien.
collection NTU
description Online harassment is a widespread phenomenon with consequential implications, especially for teenagers. Integrating the concepts of Protection Motivation Theory (PMT) (Rogers, 1983), privacy concern and adult intervention, this study examines the predictors motivating teenagers’ intention to adopt protection behaviour against online harassment. We surveyed over 700 teenagers aged 12-19 years from a stratified sample of secondary school and junior college students. The four predictors of the PMT model were hypothesised to positively influence their intention to adopt online protection behaviour. We also sought to understand whether adultintervention could be a predictor and the potential mediating role of threat appraisal within the PMT framework. All antecedents, except perceived susceptibility, were found to be significant predictors of behavioural intention in the study. Through conducting multiple regression and Sobel tests (Sobel, 1982), perceived severity was found to have a significant mediating effect. This study suggests a potential model for future research in the area of online harassment. Implications for future campaigns and policymakers are also discussed.
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spelling ntu-10356/149362019-12-10T11:43:40Z Teenagers and online harassment : application of a protection motivation model. Lee, Dunstan Wei Xien. Li, Benjamin Junting. Lim, Zi Xuan. Tan, Jolene Meifang. Oo Lwin,May Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media Online harassment is a widespread phenomenon with consequential implications, especially for teenagers. Integrating the concepts of Protection Motivation Theory (PMT) (Rogers, 1983), privacy concern and adult intervention, this study examines the predictors motivating teenagers’ intention to adopt protection behaviour against online harassment. We surveyed over 700 teenagers aged 12-19 years from a stratified sample of secondary school and junior college students. The four predictors of the PMT model were hypothesised to positively influence their intention to adopt online protection behaviour. We also sought to understand whether adultintervention could be a predictor and the potential mediating role of threat appraisal within the PMT framework. All antecedents, except perceived susceptibility, were found to be significant predictors of behavioural intention in the study. Through conducting multiple regression and Sobel tests (Sobel, 1982), perceived severity was found to have a significant mediating effect. This study suggests a potential model for future research in the area of online harassment. Implications for future campaigns and policymakers are also discussed. Bachelor of Communication Studies 2009-01-29T04:40:29Z 2009-03-06T05:25:43Z 2009-01-29T04:40:29Z 2009-03-06T05:25:43Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/14936 en Nanyang Technological University 68 p. ; includes appendices. application/pdf application/pdf
spellingShingle DRNTU::Social sciences::Mass media
Lee, Dunstan Wei Xien.
Li, Benjamin Junting.
Lim, Zi Xuan.
Tan, Jolene Meifang.
Teenagers and online harassment : application of a protection motivation model.
title Teenagers and online harassment : application of a protection motivation model.
title_full Teenagers and online harassment : application of a protection motivation model.
title_fullStr Teenagers and online harassment : application of a protection motivation model.
title_full_unstemmed Teenagers and online harassment : application of a protection motivation model.
title_short Teenagers and online harassment : application of a protection motivation model.
title_sort teenagers and online harassment application of a protection motivation model
topic DRNTU::Social sciences::Mass media
url http://hdl.handle.net/10356/14936
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