Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)"

Tourism translation is an exciting but somewhat understudied aspect of applied translation studies. Given the ravaging effects of the COVID-19 pandemic on the travel sector, as well as the less-than-stellar reputation of museums in China as whole, the need to produce good quality translations now be...

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Bibliographic Details
Main Author: Chua, Hexun
Other Authors: -
Format: Thesis-Master by Coursework
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/149674
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author Chua, Hexun
author2 -
author_facet -
Chua, Hexun
author_sort Chua, Hexun
collection NTU
description Tourism translation is an exciting but somewhat understudied aspect of applied translation studies. Given the ravaging effects of the COVID-19 pandemic on the travel sector, as well as the less-than-stellar reputation of museums in China as whole, the need to produce good quality translations now becomes even more pressing. Amid the long-standing debate over whether the foreignization or domestication approach should be primarily adopted in tourism translation, the evidence points clearly to the latter, in the context of this case study. Upon analysing certain characteristics of the ST (as well as Chinese texts in general), a set of translation strategies (under seven different scenarios) is proposed. For instance, when too many examples are listed in the ST, it would be wise to reduce only to the most important examples in the TT, in order to improve readability. In all cases, the end goal is to write the TT in a manner that appeals to the TT reader as much as possible. Ultimately, this capstone paper aims to draw attention to this overlooked area and make a timely contribution in this regard.
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spelling ntu-10356/1496742023-03-11T20:15:01Z Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)" Chua, Hexun - School of Humanities Wang Shengyu wangsy@ntu.edu.sg Humanities::Language::Chinese Humanities::Language::English Tourism translation is an exciting but somewhat understudied aspect of applied translation studies. Given the ravaging effects of the COVID-19 pandemic on the travel sector, as well as the less-than-stellar reputation of museums in China as whole, the need to produce good quality translations now becomes even more pressing. Amid the long-standing debate over whether the foreignization or domestication approach should be primarily adopted in tourism translation, the evidence points clearly to the latter, in the context of this case study. Upon analysing certain characteristics of the ST (as well as Chinese texts in general), a set of translation strategies (under seven different scenarios) is proposed. For instance, when too many examples are listed in the ST, it would be wise to reduce only to the most important examples in the TT, in order to improve readability. In all cases, the end goal is to write the TT in a manner that appeals to the TT reader as much as possible. Ultimately, this capstone paper aims to draw attention to this overlooked area and make a timely contribution in this regard. Master of Arts (Translation and Interpretation) 2021-06-08T09:09:37Z 2021-06-08T09:09:37Z 2021 Thesis-Master by Coursework Chua, H. (2021). Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)". Master's thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/149674 https://hdl.handle.net/10356/149674 en application/pdf Nanyang Technological University
spellingShingle Humanities::Language::Chinese
Humanities::Language::English
Chua, Hexun
Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)"
title Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)"
title_full Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)"
title_fullStr Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)"
title_full_unstemmed Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)"
title_short Tourism translation : a case study using extracts from the book "one hundred of the world's unique museums (quan qiu 100 ge te se bo wu guan)"
title_sort tourism translation a case study using extracts from the book one hundred of the world s unique museums quan qiu 100 ge te se bo wu guan
topic Humanities::Language::Chinese
Humanities::Language::English
url https://hdl.handle.net/10356/149674
work_keys_str_mv AT chuahexun tourismtranslationacasestudyusingextractsfromthebookonehundredoftheworldsuniquemuseumsquanqiu100getesebowuguan