Mu (em-power-you) : a jewelry brand inspired by the stories of different communities
M^u (pronounced: em-power-you) is a handmade jewelry brand conceived to empower and transform. Cecilia HyunJae Cho designed all components of this brand to cultivate physical and mental positive energy. M^u will release different collections inspired by a specific issue or community interests. The f...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/149931 |
| _version_ | 1824455818669457408 |
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| author | Cho, Cecilia Hyunjae |
| author2 | Danne Ojeda Hernandez |
| author_facet | Danne Ojeda Hernandez Cho, Cecilia Hyunjae |
| author_sort | Cho, Cecilia Hyunjae |
| collection | NTU |
| description | M^u (pronounced: em-power-you) is a handmade jewelry brand conceived to empower and transform. Cecilia HyunJae Cho designed all components of this brand to cultivate physical and mental positive energy. M^u will release different collections inspired by a specific issue or community interests. The first collection from M^u takes inspiration from the anecdotes of Third Culture Kids (TCK). TCKs are those raised in cultures different from their birth or ethnic culture. While this lifestyle promotes a well- founded worldview and kinship with various cultures, it comes with its share of obstacles. For instance, TCKs face the deep-seated conflict of identity that stems from the insecurity of cultural values. The stories of TCKs have been transformed—by design—into ‘amulets’ for beauty and protection. The pieces in the TCK collection seek to ease the friction between clashing ideologies, values, and identities through a visual manifestation of coexisting elements of culture. Furthermore, wearing the pieces will have a physical and mental realization aligned with the mission of M^u. |
| first_indexed | 2025-02-19T03:44:15Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/149931 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:44:15Z |
| publishDate | 2021 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1499312023-03-11T19:54:09Z Mu (em-power-you) : a jewelry brand inspired by the stories of different communities Cho, Cecilia Hyunjae Danne Ojeda Hernandez Peer M. Sathikh School of Art, Design and Media DanneOjeda@ntu.edu.sg, PeerSathikh@ntu.edu.sg Business::Marketing::Consumer behavior Visual arts and music::Decorative arts M^u (pronounced: em-power-you) is a handmade jewelry brand conceived to empower and transform. Cecilia HyunJae Cho designed all components of this brand to cultivate physical and mental positive energy. M^u will release different collections inspired by a specific issue or community interests. The first collection from M^u takes inspiration from the anecdotes of Third Culture Kids (TCK). TCKs are those raised in cultures different from their birth or ethnic culture. While this lifestyle promotes a well- founded worldview and kinship with various cultures, it comes with its share of obstacles. For instance, TCKs face the deep-seated conflict of identity that stems from the insecurity of cultural values. The stories of TCKs have been transformed—by design—into ‘amulets’ for beauty and protection. The pieces in the TCK collection seek to ease the friction between clashing ideologies, values, and identities through a visual manifestation of coexisting elements of culture. Furthermore, wearing the pieces will have a physical and mental realization aligned with the mission of M^u. Bachelor of Fine Arts in Visual Communication 2021-06-11T06:33:50Z 2021-06-11T06:33:50Z 2021 Final Year Project (FYP) Cho, C. H. (2021). Mu (em-power-you) : a jewelry brand inspired by the stories of different communities. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/149931 https://hdl.handle.net/10356/149931 en ADM17.21.U1731401K application/pdf Nanyang Technological University |
| spellingShingle | Business::Marketing::Consumer behavior Visual arts and music::Decorative arts Cho, Cecilia Hyunjae Mu (em-power-you) : a jewelry brand inspired by the stories of different communities |
| title | Mu (em-power-you) : a jewelry brand inspired by the stories of different communities |
| title_full | Mu (em-power-you) : a jewelry brand inspired by the stories of different communities |
| title_fullStr | Mu (em-power-you) : a jewelry brand inspired by the stories of different communities |
| title_full_unstemmed | Mu (em-power-you) : a jewelry brand inspired by the stories of different communities |
| title_short | Mu (em-power-you) : a jewelry brand inspired by the stories of different communities |
| title_sort | mu em power you a jewelry brand inspired by the stories of different communities |
| topic | Business::Marketing::Consumer behavior Visual arts and music::Decorative arts |
| url | https://hdl.handle.net/10356/149931 |
| work_keys_str_mv | AT choceciliahyunjae muempoweryouajewelrybrandinspiredbythestoriesofdifferentcommunities |