Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers.
The paper aims to investigate the differences in customer complaint behavior and motivation between Generation Y Singaporeans and Non-Singaporeans in Mid-range restaurants. It also takes a deeper delve into the differing cultures of both groups. From there, customer complaint management strategies c...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15037 |