Corporate blogging in Singapore
This research looks at the corporate blogging scene in Singapore – an area that is relatively unexplored. In particular, we examined 1) the reasons why consumers are attracted to a blog and 2) the visual elements (e.g. background colour) in the blog which attracts consumers. From our research, w...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15047 |