Did social media change voters' perception in the 2020 Internet-centric general election?
This study intends to investigate the role of social media in shaping voters’ perception in the Singapore General Election 2020 (GE2020), with careful consideration given to the context, conditions and methods of campaigning in that pandemic-ridden year. Perception refers to voters’ judgment or opin...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/150496 |
| _version_ | 1824456512984055808 |
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| author | Nur-Amelia Adnan |
| author2 | Dylan Loh Ming Hui |
| author_facet | Dylan Loh Ming Hui Nur-Amelia Adnan |
| author_sort | Nur-Amelia Adnan |
| collection | NTU |
| description | This study intends to investigate the role of social media in shaping voters’ perception in the Singapore General Election 2020 (GE2020), with careful consideration given to the context, conditions and methods of campaigning in that pandemic-ridden year. Perception refers to voters’ judgment or opinions of the candidates and the saliency of the various issues discussed over the campaigning period. Social media refers to social networking platforms such as Instagram, Twitter, Facebook and YouTube. Through a series of interviews with two respondents from each of the following age groups: First-time Voters, Other Youths, Sandwiched Generation and Boomers, it is found that social media has a greater impact in shaping the perception of First-time Voters, while the opposite was found for the Boomers and those who are politically disengaged. This study also discovered that social media was useful in shaping how voters view the candidates - influencing perception via viral content rather than the candidates’ social media presence. |
| first_indexed | 2025-02-19T03:55:17Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/150496 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:55:17Z |
| publishDate | 2021 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1504962023-03-05T15:47:49Z Did social media change voters' perception in the 2020 Internet-centric general election? Nur-Amelia Adnan Dylan Loh Ming Hui School of Social Sciences dylan@ntu.edu.sg Social sciences::Political science This study intends to investigate the role of social media in shaping voters’ perception in the Singapore General Election 2020 (GE2020), with careful consideration given to the context, conditions and methods of campaigning in that pandemic-ridden year. Perception refers to voters’ judgment or opinions of the candidates and the saliency of the various issues discussed over the campaigning period. Social media refers to social networking platforms such as Instagram, Twitter, Facebook and YouTube. Through a series of interviews with two respondents from each of the following age groups: First-time Voters, Other Youths, Sandwiched Generation and Boomers, it is found that social media has a greater impact in shaping the perception of First-time Voters, while the opposite was found for the Boomers and those who are politically disengaged. This study also discovered that social media was useful in shaping how voters view the candidates - influencing perception via viral content rather than the candidates’ social media presence. Bachelor of Arts in Public Policy and Global Affairs 2021-06-14T07:55:04Z 2021-06-14T07:55:04Z 2021 Final Year Project (FYP) Nur-Amelia Adnan (2021). Did social media change voters' perception in the 2020 Internet-centric general election?. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/150496 https://hdl.handle.net/10356/150496 en application/pdf Nanyang Technological University |
| spellingShingle | Social sciences::Political science Nur-Amelia Adnan Did social media change voters' perception in the 2020 Internet-centric general election? |
| title | Did social media change voters' perception in the 2020 Internet-centric general election? |
| title_full | Did social media change voters' perception in the 2020 Internet-centric general election? |
| title_fullStr | Did social media change voters' perception in the 2020 Internet-centric general election? |
| title_full_unstemmed | Did social media change voters' perception in the 2020 Internet-centric general election? |
| title_short | Did social media change voters' perception in the 2020 Internet-centric general election? |
| title_sort | did social media change voters perception in the 2020 internet centric general election |
| topic | Social sciences::Political science |
| url | https://hdl.handle.net/10356/150496 |
| work_keys_str_mv | AT nurameliaadnan didsocialmediachangevotersperceptioninthe2020internetcentricgeneralelection |