Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation
This study sought to empirically test whether exposure to and use of new audience feedback mechanisms have an influence on journalism culture. Specifically, the study was interested in testing whether such mechanisms impact the extent to which journalists perceive changes over time in their role con...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/150636 |
| _version_ | 1811683965363290112 |
|---|---|
| author | Hanusch, Folker Tandoc, Edson C. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Hanusch, Folker Tandoc, Edson C. |
| author_sort | Hanusch, Folker |
| collection | NTU |
| description | This study sought to empirically test whether exposure to and use of new audience feedback mechanisms have an influence on journalism culture. Specifically, the study was interested in testing whether such mechanisms impact the extent to which journalists perceive changes over time in their role conceptions. Such an exploration is timely and important. The roles journalists conceive of are shaped, in part, by what they think audiences expect from them. Such expectations are now communicated to journalists routinely and easily through new audience feedback mechanisms: reader comments, social media, and web analytics. Based on an online survey of 358 news journalists in Australia, this study found that reading readers’ comments frequently is related to an increase in the perceived importance of both consumer and citizen orientations. In contrast, perceived effectiveness of web analytics as audience feedback is related to an increase in the perceived importance of consumer orientation. |
| first_indexed | 2024-10-01T04:21:07Z |
| format | Journal Article |
| id | ntu-10356/150636 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:21:07Z |
| publishDate | 2021 |
| record_format | dspace |
| spelling | ntu-10356/1506362021-09-23T01:54:19Z Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation Hanusch, Folker Tandoc, Edson C. Wee Kim Wee School of Communication and Information Social sciences::Journalism Analytics Audience This study sought to empirically test whether exposure to and use of new audience feedback mechanisms have an influence on journalism culture. Specifically, the study was interested in testing whether such mechanisms impact the extent to which journalists perceive changes over time in their role conceptions. Such an exploration is timely and important. The roles journalists conceive of are shaped, in part, by what they think audiences expect from them. Such expectations are now communicated to journalists routinely and easily through new audience feedback mechanisms: reader comments, social media, and web analytics. Based on an online survey of 358 news journalists in Australia, this study found that reading readers’ comments frequently is related to an increase in the perceived importance of both consumer and citizen orientations. In contrast, perceived effectiveness of web analytics as audience feedback is related to an increase in the perceived importance of consumer orientation. 2021-09-23T01:54:19Z 2021-09-23T01:54:19Z 2019 Journal Article Hanusch, F. & Tandoc, E. C. (2019). Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation. Journalism, 20(6), 695-713. https://dx.doi.org/10.1177/1464884917720305 1464-8849 https://hdl.handle.net/10356/150636 10.1177/1464884917720305 2-s2.0-85065896705 6 20 695 713 en Journalism © 2017 The Author(s). All rights reserved. |
| spellingShingle | Social sciences::Journalism Analytics Audience Hanusch, Folker Tandoc, Edson C. Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation |
| title | Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation |
| title_full | Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation |
| title_fullStr | Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation |
| title_full_unstemmed | Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation |
| title_short | Comments, analytics, and social media : the impact of audience feedback on journalists’ market orientation |
| title_sort | comments analytics and social media the impact of audience feedback on journalists market orientation |
| topic | Social sciences::Journalism Analytics Audience |
| url | https://hdl.handle.net/10356/150636 |
| work_keys_str_mv | AT hanuschfolker commentsanalyticsandsocialmediatheimpactofaudiencefeedbackonjournalistsmarketorientation AT tandocedsonc commentsanalyticsandsocialmediatheimpactofaudiencefeedbackonjournalistsmarketorientation |