The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within th...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15080 |
| _version_ | 1826114226420187136 |
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| author | Chen, Zonghao. Leo, Kian Yip. Teo, Say Heng. |
| author2 | Benjamin Kartono |
| author_facet | Benjamin Kartono Chen, Zonghao. Leo, Kian Yip. Teo, Say Heng. |
| author_sort | Chen, Zonghao. |
| collection | NTU |
| description | In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within the context of the casual dining restaurant industry in Singapore. |
| first_indexed | 2024-10-01T03:36:02Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/15080 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:36:02Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/150802023-05-19T05:41:35Z The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. Chen, Zonghao. Leo, Kian Yip. Teo, Say Heng. Benjamin Kartono Nanyang Business School DRNTU::Business::Marketing::Customer services In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within the context of the casual dining restaurant industry in Singapore. BUSINESS 2009-03-25T04:00:23Z 2009-03-25T04:00:23Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15080 en Nanyang Technological University 55 p. application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Customer services Chen, Zonghao. Leo, Kian Yip. Teo, Say Heng. The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. |
| title | The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. |
| title_full | The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. |
| title_fullStr | The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. |
| title_full_unstemmed | The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. |
| title_short | The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. |
| title_sort | impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry |
| topic | DRNTU::Business::Marketing::Customer services |
| url | http://hdl.handle.net/10356/15080 |
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