Design and evaluation of affective features in automobiles.
Traditional product designers assume that the most effective strategy to enhance customer satisfaction is to improve design performance. However, today functionality is more and more taken for granted recently. Customers are looking for fulfillment of various perspectives of appreciation. Products a...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Online Access: | https://hdl.handle.net/10356/15171 |
| _version_ | 1811683232575389696 |
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| author | Peng, Hong. |
| author2 | Martin Erik Gustav Helander |
| author_facet | Martin Erik Gustav Helander Peng, Hong. |
| author_sort | Peng, Hong. |
| collection | NTU |
| description | Traditional product designers assume that the most effective strategy to enhance customer satisfaction is to improve design performance. However, today functionality is more and more taken for granted recently. Customers are looking for fulfillment of various perspectives of appreciation. Products are expected to generate pleasurable experiences. This phenomenon also applies to the automotive industry. Most automobiles are produced with excellent quality and functionality. But affect and emotion play essential roles in customer evaluation. Therefore we need to investigate affective factors, which include: individual preferences, status, life styles and values.
In this study, our objective is to provide a framework for affective design and evaluation, which can assist designers in utilizing affect and emotions in the automobile design process. In design planning, affective design can be decomposed into three distinct levels: visceral, behavioral and reflective.
A Product Planning study was conducted to validate and evaluate the effectiveness of the proposed affective design evaluation framework. Moreover, a customer Affective Requirements Hierarchy (ARH) was proposed to study the customer evaluation process top-down, from overall evaluation associate to detailed design features. An evaluation method called: Design Equations for Citarasa Analysis method (DECA) was developed to support the design process. A series of case studies of automobile parts design were performed to investigate the applicability and effectiveness of proposed DECA method. |
| first_indexed | 2024-10-01T04:09:28Z |
| format | Thesis |
| id | ntu-10356/15171 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:09:28Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/151712023-03-11T16:53:08Z Design and evaluation of affective features in automobiles. Peng, Hong. Martin Erik Gustav Helander School of Mechanical and Aerospace Engineering European Commission Centre for Human Factors and Ergonomics DRNTU::Engineering::Industrial engineering::Human factors engineering Traditional product designers assume that the most effective strategy to enhance customer satisfaction is to improve design performance. However, today functionality is more and more taken for granted recently. Customers are looking for fulfillment of various perspectives of appreciation. Products are expected to generate pleasurable experiences. This phenomenon also applies to the automotive industry. Most automobiles are produced with excellent quality and functionality. But affect and emotion play essential roles in customer evaluation. Therefore we need to investigate affective factors, which include: individual preferences, status, life styles and values. In this study, our objective is to provide a framework for affective design and evaluation, which can assist designers in utilizing affect and emotions in the automobile design process. In design planning, affective design can be decomposed into three distinct levels: visceral, behavioral and reflective. A Product Planning study was conducted to validate and evaluate the effectiveness of the proposed affective design evaluation framework. Moreover, a customer Affective Requirements Hierarchy (ARH) was proposed to study the customer evaluation process top-down, from overall evaluation associate to detailed design features. An evaluation method called: Design Equations for Citarasa Analysis method (DECA) was developed to support the design process. A series of case studies of automobile parts design were performed to investigate the applicability and effectiveness of proposed DECA method. MASTER OF ENGINEERING (MAE) 2009-04-08T06:51:01Z 2009-04-08T06:51:01Z 2008 2008 Thesis Peng, H. (2008). Design and evaluation of affective features in automobiles. Master’s thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/15171 10.32657/10356/15171 en 135 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Industrial engineering::Human factors engineering Peng, Hong. Design and evaluation of affective features in automobiles. |
| title | Design and evaluation of affective features in automobiles. |
| title_full | Design and evaluation of affective features in automobiles. |
| title_fullStr | Design and evaluation of affective features in automobiles. |
| title_full_unstemmed | Design and evaluation of affective features in automobiles. |
| title_short | Design and evaluation of affective features in automobiles. |
| title_sort | design and evaluation of affective features in automobiles |
| topic | DRNTU::Engineering::Industrial engineering::Human factors engineering |
| url | https://hdl.handle.net/10356/15171 |
| work_keys_str_mv | AT penghong designandevaluationofaffectivefeaturesinautomobiles |