Sustainable management for fresh food e-commerce logistics services

This article determines the quality factors which improve the satisfaction of logistics services, and the specific evaluation items that customers value. Moreover, this study verifies the moderating effect of consumers on the perceived importance of last-mile logistics services, and its impact on lo...

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Main Authors: Jiang, Yi, Lai, Polin, Chang, Chia-Hsun, Yuen, Kum Fai, Li, Sihang, Wang, Xinchen
Other Authors: School of Civil and Environmental Engineering
Format: Journal Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/151898
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author Jiang, Yi
Lai, Polin
Chang, Chia-Hsun
Yuen, Kum Fai
Li, Sihang
Wang, Xinchen
author2 School of Civil and Environmental Engineering
author_facet School of Civil and Environmental Engineering
Jiang, Yi
Lai, Polin
Chang, Chia-Hsun
Yuen, Kum Fai
Li, Sihang
Wang, Xinchen
author_sort Jiang, Yi
collection NTU
description This article determines the quality factors which improve the satisfaction of logistics services, and the specific evaluation items that customers value. Moreover, this study verifies the moderating effect of consumers on the perceived importance of last-mile logistics services, and its impact on logistics service satisfaction. Through a literature review, the conceptual model is determined, and measurement scales are developed. Furthermore, we collect data through online surveys and employ structural equation modeling, hierarchical regression analysis, and importance–performance analysis methods in order to analyze the collected data, and to test the research hypotheses. The findings of this study are as follows. First, the qualities of personal contact, timeliness, and empathy in the fresh food e-commerce logistics service quality evaluation system have a significant positive impact on the fresh food e-commerce logistics service consumer satisfaction, but the delivery quality and information quality are not significant. Second, consumers’ perceived importance of last-mile logistics services has a positive and significant impact on the consumer satisfaction of fresh food e-commerce logistics services. Moreover, as a moderating variable, its moderating effect has limitations: it only affects the relationship between information quality, timeliness quality, empathy quality, and consumer satisfaction. Finally, in the three evaluation dimensions of information quality, timeliness quality, and empathy quality, specific items that need to be further improved are identified. This study enriches and supplements the empirical research in the field of fresh food e-commerce logistics, and provides academic literature with a reference value for fresh food e-commerce logistics enterprises.
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spelling ntu-10356/1518982021-10-21T03:31:02Z Sustainable management for fresh food e-commerce logistics services Jiang, Yi Lai, Polin Chang, Chia-Hsun Yuen, Kum Fai Li, Sihang Wang, Xinchen School of Civil and Environmental Engineering Engineering::Environmental engineering Fresh Food E-commerce Last-mile Logistics This article determines the quality factors which improve the satisfaction of logistics services, and the specific evaluation items that customers value. Moreover, this study verifies the moderating effect of consumers on the perceived importance of last-mile logistics services, and its impact on logistics service satisfaction. Through a literature review, the conceptual model is determined, and measurement scales are developed. Furthermore, we collect data through online surveys and employ structural equation modeling, hierarchical regression analysis, and importance–performance analysis methods in order to analyze the collected data, and to test the research hypotheses. The findings of this study are as follows. First, the qualities of personal contact, timeliness, and empathy in the fresh food e-commerce logistics service quality evaluation system have a significant positive impact on the fresh food e-commerce logistics service consumer satisfaction, but the delivery quality and information quality are not significant. Second, consumers’ perceived importance of last-mile logistics services has a positive and significant impact on the consumer satisfaction of fresh food e-commerce logistics services. Moreover, as a moderating variable, its moderating effect has limitations: it only affects the relationship between information quality, timeliness quality, empathy quality, and consumer satisfaction. Finally, in the three evaluation dimensions of information quality, timeliness quality, and empathy quality, specific items that need to be further improved are identified. This study enriches and supplements the empirical research in the field of fresh food e-commerce logistics, and provides academic literature with a reference value for fresh food e-commerce logistics enterprises. Published version This research was funded by the 4th Educational Training Program for the Shipping, Port and Logistics from the Ministry of Oceans and Fisheries: 2021. 2021-10-21T03:31:02Z 2021-10-21T03:31:02Z 2021 Journal Article Jiang, Y., Lai, P., Chang, C., Yuen, K. F., Li, S. & Wang, X. (2021). Sustainable management for fresh food e-commerce logistics services. Sustainability, 13(6), 3456-. https://dx.doi.org/10.3390/su13063456 2071-1050 https://hdl.handle.net/10356/151898 10.3390/su13063456 2-s2.0-85103139508 6 13 3456 en Sustainability © 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). application/pdf
spellingShingle Engineering::Environmental engineering
Fresh Food E-commerce
Last-mile Logistics
Jiang, Yi
Lai, Polin
Chang, Chia-Hsun
Yuen, Kum Fai
Li, Sihang
Wang, Xinchen
Sustainable management for fresh food e-commerce logistics services
title Sustainable management for fresh food e-commerce logistics services
title_full Sustainable management for fresh food e-commerce logistics services
title_fullStr Sustainable management for fresh food e-commerce logistics services
title_full_unstemmed Sustainable management for fresh food e-commerce logistics services
title_short Sustainable management for fresh food e-commerce logistics services
title_sort sustainable management for fresh food e commerce logistics services
topic Engineering::Environmental engineering
Fresh Food E-commerce
Last-mile Logistics
url https://hdl.handle.net/10356/151898
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AT yuenkumfai sustainablemanagementforfreshfoodecommercelogisticsservices
AT lisihang sustainablemanagementforfreshfoodecommercelogisticsservices
AT wangxinchen sustainablemanagementforfreshfoodecommercelogisticsservices