Singapore and the "power of free".
The Power of Free is a relatively new phenomenon that has been proposed by Dan Ariely and others. This paper attempts to test this phenomenon in Singapore, using SMRT’s Early Bird Travel Perks promotion with additional twists. It is argued that the Power of Free would be very prominent due to the ki...
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 語言: | English |
| 出版: |
2009
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/15204 |