Euro food : sustainable growth driven by entrepreneurial leadership
Mr. Somchai Wachakorn set up European Food Public Co., Ltd (Euro Food) from scratch in 1984. Almost four decades later, through the relentless effort of Mr. Somchai, Euro Food turned out to be one of the leading manufacturers of Confectionery items in Thailand and won consumers’ recognitions. So far...
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| Format: | Working Paper |
| Language: | English |
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Nanyang Technopreneurship Center, Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/152489 |
| _version_ | 1824455427057778688 |
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| author | Lam, Kwok Yan Chin, Tahn Joo Fu, Xiaofang |
| author2 | Nanyang Technopreneurship Center |
| author_facet | Nanyang Technopreneurship Center Lam, Kwok Yan Chin, Tahn Joo Fu, Xiaofang |
| author_sort | Lam, Kwok Yan |
| collection | NTU |
| description | Mr. Somchai Wachakorn set up European Food Public Co., Ltd (Euro Food) from scratch in 1984. Almost four decades later, through the relentless effort of Mr. Somchai, Euro Food turned out to be one of the leading manufacturers of Confectionery items in Thailand and won consumers’ recognitions. So far, the company has around 2000 employees with a distribution network of more than 50,000 retail outlets, over 10,000 convenient stores throughout Thailand, and operations in 12 countries worldwide. The case unfolded the entrepreneurship journey of Mr. Somchai. It revealed the success factors of the sustainable growth of Euro Food – the entrepreneur’s passion for his goal and perseverance, the two most essential traits of entrepreneurial leadership. |
| first_indexed | 2025-02-19T03:38:02Z |
| format | Working Paper |
| id | ntu-10356/152489 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:38:02Z |
| publishDate | 2021 |
| publisher | Nanyang Technopreneurship Center, Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1524892021-09-04T20:11:10Z Euro food : sustainable growth driven by entrepreneurial leadership Lam, Kwok Yan Chin, Tahn Joo Fu, Xiaofang Nanyang Technopreneurship Center Business::Information technology::Business enterprises Mr. Somchai Wachakorn set up European Food Public Co., Ltd (Euro Food) from scratch in 1984. Almost four decades later, through the relentless effort of Mr. Somchai, Euro Food turned out to be one of the leading manufacturers of Confectionery items in Thailand and won consumers’ recognitions. So far, the company has around 2000 employees with a distribution network of more than 50,000 retail outlets, over 10,000 convenient stores throughout Thailand, and operations in 12 countries worldwide. The case unfolded the entrepreneurship journey of Mr. Somchai. It revealed the success factors of the sustainable growth of Euro Food – the entrepreneur’s passion for his goal and perseverance, the two most essential traits of entrepreneurial leadership. Nanyang Technological University 2021-08-30T04:05:37Z 2021-08-30T04:05:37Z 2021 Working Paper Lam, K. Y., Chin, T. J. & Fu, X. (2021). Euro food : sustainable growth driven by entrepreneurial leadership. Nanyang Technological University, Singapore. https://hdl.handle.net/10356/152489 https://hdl.handle.net/10356/152489 en Copyright@2021 Nanyang Technopreneurship Center, Nanyang Technological University. Personal use of this material is permitted. No part of this publication may be copied, stored transmitted reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. Please address all correspondence to ntc@ntu.edu.sg application/pdf Nanyang Technopreneurship Center, Nanyang Technological University |
| spellingShingle | Business::Information technology::Business enterprises Lam, Kwok Yan Chin, Tahn Joo Fu, Xiaofang Euro food : sustainable growth driven by entrepreneurial leadership |
| title | Euro food : sustainable growth driven by entrepreneurial leadership |
| title_full | Euro food : sustainable growth driven by entrepreneurial leadership |
| title_fullStr | Euro food : sustainable growth driven by entrepreneurial leadership |
| title_full_unstemmed | Euro food : sustainable growth driven by entrepreneurial leadership |
| title_short | Euro food : sustainable growth driven by entrepreneurial leadership |
| title_sort | euro food sustainable growth driven by entrepreneurial leadership |
| topic | Business::Information technology::Business enterprises |
| url | https://hdl.handle.net/10356/152489 |
| work_keys_str_mv | AT lamkwokyan eurofoodsustainablegrowthdrivenbyentrepreneurialleadership AT chintahnjoo eurofoodsustainablegrowthdrivenbyentrepreneurialleadership AT fuxiaofang eurofoodsustainablegrowthdrivenbyentrepreneurialleadership |