The role of value orientations in media use and political inclination.
Individuals' value orientations and media use habits play important roles in influencing political attitudes and behavior. Based on the Sotirovic and McLeod study (2001), this project investigated how materialist and postmaterialist values are associated with political inclination and whether n...
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/15264 |
| _version_ | 1824456513189576704 |
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| author | Tan, Kenny Wei Ping. |
| author2 | Benjamin Hill Detenber |
| author_facet | Benjamin Hill Detenber Tan, Kenny Wei Ping. |
| author_sort | Tan, Kenny Wei Ping. |
| collection | NTU |
| description | Individuals' value orientations and media use habits play important roles in influencing political attitudes and behavior. Based on the Sotirovic and McLeod study (2001), this project investigated how materialist and postmaterialist values are associated with political inclination and whether news and entertainment media use can mediate such influences. Singapore has made great advancements in its socio-economic status but has a restricted political environment, and thus provides an excellent context to replicate the earlier study. A nationwide telephone survey was conducted to interview a random sample of Singaporean adults (n = 522). Materialist values and television entertainment use were found to have no relationships to political inclination, but the Sotirovic and McLeod model was partly validated by the finding that political inclination is positively influenced by both postmaterialist values and news media use. Furthermore, news media use played a mediating role between postmaterialist values and political behavior. These results and their implications to political communication and participation are also discussed. |
| first_indexed | 2025-02-19T03:55:18Z |
| format | Thesis |
| id | ntu-10356/15264 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:55:18Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/152642019-12-10T11:23:25Z The role of value orientations in media use and political inclination. Tan, Kenny Wei Ping. Benjamin Hill Detenber Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Communication theories and models Individuals' value orientations and media use habits play important roles in influencing political attitudes and behavior. Based on the Sotirovic and McLeod study (2001), this project investigated how materialist and postmaterialist values are associated with political inclination and whether news and entertainment media use can mediate such influences. Singapore has made great advancements in its socio-economic status but has a restricted political environment, and thus provides an excellent context to replicate the earlier study. A nationwide telephone survey was conducted to interview a random sample of Singaporean adults (n = 522). Materialist values and television entertainment use were found to have no relationships to political inclination, but the Sotirovic and McLeod model was partly validated by the finding that political inclination is positively influenced by both postmaterialist values and news media use. Furthermore, news media use played a mediating role between postmaterialist values and political behavior. These results and their implications to political communication and participation are also discussed. Master of Communication Studies 2009-04-22T06:32:58Z 2009-04-22T06:32:58Z 2009 2009 Thesis http://hdl.handle.net/10356/15264 en Nanyang Technological University 80 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Communication theories and models Tan, Kenny Wei Ping. The role of value orientations in media use and political inclination. |
| title | The role of value orientations in media use and political inclination. |
| title_full | The role of value orientations in media use and political inclination. |
| title_fullStr | The role of value orientations in media use and political inclination. |
| title_full_unstemmed | The role of value orientations in media use and political inclination. |
| title_short | The role of value orientations in media use and political inclination. |
| title_sort | role of value orientations in media use and political inclination |
| topic | DRNTU::Social sciences::Communication::Communication theories and models |
| url | http://hdl.handle.net/10356/15264 |
| work_keys_str_mv | AT tankennyweiping theroleofvalueorientationsinmediauseandpoliticalinclination AT tankennyweiping roleofvalueorientationsinmediauseandpoliticalinclination |