An investigation of factors that contribute to movie review helpfulness in the Chinese market
This paper aims to study the factors that contribute to movie review helpfulness in the Chinese market. Using 2,197 movie reviews and 1,876 reviewers’ information from the top 100 films published in 2020 on Douban.com, this paper mainly focuses on two sources of features that may contribute to the h...
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| Format: | Thesis-Master by Coursework |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/152749 |