The impact of consumer perceptions of inflation and economic recession on house brand consumption : an exploratory study.

This exploratory paper aims to examine consumers’ perceptions and behaviors relating to House Brand purchases in Singapore’s supermarkets during times of inflation and recession. An in-depth interview was carried out based on a sample of housewives and students. Both groups viewed price as the mo...

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Dades bibliogràfiques
Autors principals:	Chong, Shimin., Lim, Angus Boon Kiat., Mok, Eugene Chong Wei.
Altres autors:	Benjamin Kartono
Format:	Final Year Project (FYP)
Idioma:	English
Publicat:	2009
Matèries:	DRNTU::Business::Marketing::Consumer behavior
Accés en línia:	http://hdl.handle.net/10356/15293

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