Realistic skin vs. flawless skin : an investigation of the appeal of retouch-free advertising among Asian women
Using retouched images of models in advertisements to embody idealized beauty prototypes (e.g., flawless skin) in various cultures has been a prevalent yet controversial practice. Considering the emerging trend of featuring "bare skin" in advertising, female consumers’ beliefs about ideal...
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| Format: | Thesis-Master by Research |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/153147 |