Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1538 |
| _version_ | 1826118621101817856 |
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| author | Lee, Sher Lin. |
| author2 | Frith, Katherine Toland |
| author_facet | Frith, Katherine Toland Lee, Sher Lin. |
| author_sort | Lee, Sher Lin. |
| collection | NTU |
| description | Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural encoding of the Singaporean Feminine identity, and, to what extend, the local beauty cuilture reflects the dominant cultures and ideaologies of America and Singapore, in the face of the globalization phenomenon. |
| first_indexed | 2024-10-01T04:46:30Z |
| format | Thesis |
| id | ntu-10356/1538 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T04:46:30Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/15382019-12-10T12:47:01Z Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. Lee, Sher Lin. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Sociology::Family, marriage and women Using the context of advertising as a cultural and ideological form of communication, this study re-applies the beauty types identified in America by Solomon, Ashmore & Longo (1992) to the Singaporean context to discover what beauty ideals are prevalent in Singapore, how they affect the cultural encoding of the Singaporean Feminine identity, and, to what extend, the local beauty cuilture reflects the dominant cultures and ideaologies of America and Singapore, in the face of the globalization phenomenon. Master of Communication Studies 2008-09-10T08:34:10Z 2008-09-10T08:34:10Z 2001 2001 Thesis http://hdl.handle.net/10356/1538 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology::Family, marriage and women Lee, Sher Lin. Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. |
| title | Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. |
| title_full | Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. |
| title_fullStr | Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. |
| title_full_unstemmed | Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. |
| title_short | Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising. |
| title_sort | communicating feminine identity in singapore the culture encoding of beauty types in magazine advertising |
| topic | DRNTU::Social sciences::Sociology::Family, marriage and women |
| url | http://hdl.handle.net/10356/1538 |
| work_keys_str_mv | AT leesherlin communicatingfeminineidentityinsingaporethecultureencodingofbeautytypesinmagazineadvertising |