Cut price, advertise, or innovate : a study of managerial decision tendencies in increasing market share.
Price cut, advertising, and product innovation, the three common actions by managers to increase firms’ market shares, have always been focus of many studies. We have observed that out of the three actions, managers are more inclined to carry out price cuts particularly in highly competitive industr...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15392 |