Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives.
Change is almost imminent in Singapore. With limited land space and a growing population, old buildings and places get redeveloped very frequently. So are our memories forgotten or altered with the change in environment? Or are the places being removed so rapidly that individual has totally no ti...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15491 |
| _version_ | 1826120119445618688 |
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| author | Chin, Weihao. |
| author2 | Jesvin Yeo Puay Hwa |
| author_facet | Jesvin Yeo Puay Hwa Chin, Weihao. |
| author_sort | Chin, Weihao. |
| collection | NTU |
| description | Change is almost imminent in Singapore. With limited land space and a growing
population, old buildings and places get redeveloped very frequently. So are our
memories forgotten or altered with the change in environment? Or are the places
being removed so rapidly that individual has totally no time to bond sentimentally
with them?
The project aims to be a memory bank where Singaporeans can upload and share
their memories through the project website. Through the means of mobile
Augmented Reality technology, audiences can review the collective memories from the nation through their mobile phones when they activate the proposed software: mobileARm in the designated “hot‐zone”. |
| first_indexed | 2024-10-01T05:11:19Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/15491 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:11:19Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/154912020-06-21T06:10:21Z Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives. Chin, Weihao. Jesvin Yeo Puay Hwa School of Art, Design and Media DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications DRNTU::Visual arts and music::Media Change is almost imminent in Singapore. With limited land space and a growing population, old buildings and places get redeveloped very frequently. So are our memories forgotten or altered with the change in environment? Or are the places being removed so rapidly that individual has totally no time to bond sentimentally with them? The project aims to be a memory bank where Singaporeans can upload and share their memories through the project website. Through the means of mobile Augmented Reality technology, audiences can review the collective memories from the nation through their mobile phones when they activate the proposed software: mobileARm in the designated “hot‐zone”. Bachelor of Fine Arts 2009-05-06T01:11:45Z 2009-05-06T01:11:45Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15491 mms://vodb.ntu.edu.sg/v1/adm_fyp09/Living_Traces.wmv en Nanyang Technological University 30 p. + 1 video file application/pdf text/html |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications DRNTU::Visual arts and music::Media Chin, Weihao. Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives. |
| title | Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives. |
| title_full | Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives. |
| title_fullStr | Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives. |
| title_full_unstemmed | Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives. |
| title_short | Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives. |
| title_sort | marketing in the metaspaces a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user generated personal narratives |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications DRNTU::Visual arts and music::Media |
| url | http://hdl.handle.net/10356/15491 |
| work_keys_str_mv | AT chinweihao marketinginthemetaspacesajourneytodiscoverapossiblenewmasscommunicationchannelthroughhumanizingmobiletechnologywithcollectiveusergeneratedpersonalnarratives |