“This Will Blow Your Mind”: examining the urge to click clickbaits
Purpose: Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits. Design/methodology...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/154916 |
| _version_ | 1826130606605467648 |
|---|---|
| author | Chua, Alton Yeow Kuan Pal, Anjan Banerjee, Snehasish |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Chua, Alton Yeow Kuan Pal, Anjan Banerjee, Snehasish |
| author_sort | Chua, Alton Yeow Kuan |
| collection | NTU |
| description | Purpose: Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits. Design/methodology/approach: The hypotheses in the proposed framework were tested using a between-participants experimental design (N = 204) that manipulated information richness (text-only vs. thumbnail clickbaits). Findings: Curiosity, perceived enjoyment and surveillance were significant predictors of the urge to click. In terms of information richness, the urge to click was higher for thumbnail vis-à-vis text-only clickbaits. IEB (IEB) moderated the relation between the gratification of passing time and the urge to click. Originality/value: This paper represents one of the earliest attempts to investigate Internet users' urge to click clickbaits. Apart from extending the boundary conditions of the U&G theory, it integrates two other theoretical lenses, namely, the notion of information richness and personal epistemology framework, to develop and empirically validate a theoretical framework. |
| first_indexed | 2024-10-01T07:58:46Z |
| format | Journal Article |
| id | ntu-10356/154916 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:58:46Z |
| publishDate | 2022 |
| record_format | dspace |
| spelling | ntu-10356/1549162022-01-14T06:41:38Z “This Will Blow Your Mind”: examining the urge to click clickbaits Chua, Alton Yeow Kuan Pal, Anjan Banerjee, Snehasish Wee Kim Wee School of Communication and Information Social sciences::Communication Clickbait Gratifications Purpose: Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits. Design/methodology/approach: The hypotheses in the proposed framework were tested using a between-participants experimental design (N = 204) that manipulated information richness (text-only vs. thumbnail clickbaits). Findings: Curiosity, perceived enjoyment and surveillance were significant predictors of the urge to click. In terms of information richness, the urge to click was higher for thumbnail vis-à-vis text-only clickbaits. IEB (IEB) moderated the relation between the gratification of passing time and the urge to click. Originality/value: This paper represents one of the earliest attempts to investigate Internet users' urge to click clickbaits. Apart from extending the boundary conditions of the U&G theory, it integrates two other theoretical lenses, namely, the notion of information richness and personal epistemology framework, to develop and empirically validate a theoretical framework. 2022-01-14T06:41:37Z 2022-01-14T06:41:37Z 2021 Journal Article Chua, A. Y. K., Pal, A. & Banerjee, S. (2021). “This Will Blow Your Mind”: examining the urge to click clickbaits. Aslib Journal of Information Management, 73(2), 288-303. https://dx.doi.org/10.1108/AJIM-07-2020-0214 2050-3806 https://hdl.handle.net/10356/154916 10.1108/AJIM-07-2020-0214 2-s2.0-85097091084 2 73 288 303 en Aslib Journal of Information Management © 2021 Emerald Publishing Limited. All rights reserved. |
| spellingShingle | Social sciences::Communication Clickbait Gratifications Chua, Alton Yeow Kuan Pal, Anjan Banerjee, Snehasish “This Will Blow Your Mind”: examining the urge to click clickbaits |
| title | “This Will Blow Your Mind”: examining the urge to click clickbaits |
| title_full | “This Will Blow Your Mind”: examining the urge to click clickbaits |
| title_fullStr | “This Will Blow Your Mind”: examining the urge to click clickbaits |
| title_full_unstemmed | “This Will Blow Your Mind”: examining the urge to click clickbaits |
| title_short | “This Will Blow Your Mind”: examining the urge to click clickbaits |
| title_sort | this will blow your mind examining the urge to click clickbaits |
| topic | Social sciences::Communication Clickbait Gratifications |
| url | https://hdl.handle.net/10356/154916 |
| work_keys_str_mv | AT chuaaltonyeowkuan thiswillblowyourmindexaminingtheurgetoclickclickbaits AT palanjan thiswillblowyourmindexaminingtheurgetoclickclickbaits AT banerjeesnehasish thiswillblowyourmindexaminingtheurgetoclickclickbaits |