A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors
Numerous studies have highlighted the undesirable effects of food advertising on children across the world. However, very few researchers have looked at the impact of food advertising restrictions on the targeted outcomes of these policies. This paper presents three studies that assessed the impact...
| Main Authors: | , , , , , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2022
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| Online Access: | https://hdl.handle.net/10356/155144 |
| _version_ | 1826121957200887808 |
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| author | Lwin, May Oo Yee, Andrew Zi Han Lau, Jerrald Ng, Janelle S. Lam, Jocelin Y. Cayabyab, Ysa Marie Malik, Shelly Vijaya K. |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Lwin, May Oo Yee, Andrew Zi Han Lau, Jerrald Ng, Janelle S. Lam, Jocelin Y. Cayabyab, Ysa Marie Malik, Shelly Vijaya K. |
| author_sort | Lwin, May Oo |
| collection | NTU |
| description | Numerous studies have highlighted the undesirable effects of food advertising on children across the world. However, very few researchers have looked at the impact of food advertising restrictions on the targeted outcomes of these policies. This paper presents three studies that assessed the impact of child food advertising restrictions in Singapore. The studies include (1) a content analysis of television advertisements, (2) a door-to-door household pantry survey of families, and (3) a large-scale survey of school children. Results indicate that the amount of unhealthy food advertising has declined since the policy implementation, children’s cognition about fast- food have shifted desirably, household stocks of a number of unhealthy foods have decreased slightly, and children’s self-reported consumption of unhealthy foods has decreased slightly. Age and gender effects were found, where older children, and girls, show larger differences. Implications for policy and future research are discussed. |
| first_indexed | 2024-10-01T05:40:38Z |
| format | Journal Article |
| id | ntu-10356/155144 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:40:38Z |
| publishDate | 2022 |
| record_format | dspace |
| spelling | ntu-10356/1551442022-02-14T06:34:31Z A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors Lwin, May Oo Yee, Andrew Zi Han Lau, Jerrald Ng, Janelle S. Lam, Jocelin Y. Cayabyab, Ysa Marie Malik, Shelly Vijaya K. Wee Kim Wee School of Communication and Information Social sciences::Mass media Food Advertising Numerous studies have highlighted the undesirable effects of food advertising on children across the world. However, very few researchers have looked at the impact of food advertising restrictions on the targeted outcomes of these policies. This paper presents three studies that assessed the impact of child food advertising restrictions in Singapore. The studies include (1) a content analysis of television advertisements, (2) a door-to-door household pantry survey of families, and (3) a large-scale survey of school children. Results indicate that the amount of unhealthy food advertising has declined since the policy implementation, children’s cognition about fast- food have shifted desirably, household stocks of a number of unhealthy foods have decreased slightly, and children’s self-reported consumption of unhealthy foods has decreased slightly. Age and gender effects were found, where older children, and girls, show larger differences. Implications for policy and future research are discussed. Ministry of Health (MOH) This work was supported by the Singapore Ministry of Health’s National Medical Research Council under its Health Services Research Grant (HSRG/0046/2013). The funders had no role in the design, analysis or writing of this article. 2022-02-14T06:34:30Z 2022-02-14T06:34:30Z 2020 Journal Article Lwin, M. O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., Cayabyab, Y. M., Malik, S. & Vijaya K. (2020). A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors. International Journal of Advertising, 39(7), 990-1011. https://dx.doi.org/10.1080/02650487.2020.1717856 0265-0487 https://hdl.handle.net/10356/155144 10.1080/02650487.2020.1717856 2-s2.0-85079460980 7 39 990 1011 en HSRG/0046/2013 International Journal of Advertising © 2020 Advertising Association. All rights reserved. |
| spellingShingle | Social sciences::Mass media Food Advertising Lwin, May Oo Yee, Andrew Zi Han Lau, Jerrald Ng, Janelle S. Lam, Jocelin Y. Cayabyab, Ysa Marie Malik, Shelly Vijaya K. A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors |
| title | A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors |
| title_full | A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors |
| title_fullStr | A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors |
| title_full_unstemmed | A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors |
| title_short | A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors |
| title_sort | macro level assessment of introducing children food advertising restrictions on children s unhealthy food cognitions and behaviors |
| topic | Social sciences::Mass media Food Advertising |
| url | https://hdl.handle.net/10356/155144 |
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