Ride right

Ride right

Ride Right is a communications campaign which aims to promote the safety of road cyclists aged 21 to 55 in Singapore. Based on extensive literature review and formative research, there is a lack of initiatives which specifically aim to advocate for the safety of road cyclists. The project aimed to r...

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Bibliographic Details
Main Authors:	Chen, Huizhu, Ng, Bernice Jing Rong, Lu, Zhuoyi, Ng, Shanna Wen Wei
Other Authors:	Edmund Lee Wei Jian
Format:	Final Year Project (FYP)
Language:	English
Published:	Nanyang Technological University 2022
Subjects:	Social sciences::Communication
Online Access:	https://hdl.handle.net/10356/155861

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