The role of online authenticity in relieving intergroup tensions
The use of digital channels is growing in every aspect of personal communication. Past studies have argued that the perception of authenticity in online communication is critical to developing affection in interpersonal relationships, despite diminished non-verbal communication in digital mediums...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
Nanyang Technological University
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/155886 |
| _version_ | 1811684721164288000 |
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| author | Seah, Gladys Jing Ting Ang, Nicole Cheng Yun Wu, Meilin |
| author2 | Benjamin Hill Detenber |
| author_facet | Benjamin Hill Detenber Seah, Gladys Jing Ting Ang, Nicole Cheng Yun Wu, Meilin |
| author_sort | Seah, Gladys Jing Ting |
| collection | NTU |
| description | The use of digital channels is growing in every aspect of personal communication. Past
studies have argued that the perception of authenticity in online communication is critical to
developing affection in interpersonal relationships, despite diminished non-verbal
communication in digital mediums. While pioneering research has established theoretical
frameworks of authenticity in computer-mediated communication, the relationship between
authenticity and intergroup contact have not been tested empirically. By building upon Lee
Eun-Ju’s (2020) Authenticity Model, this study examines how message authenticity, specifically,
may affect perceptions towards the LGBTQ outgroup through an online experiment. A 2
(authentic message vs. inauthentic message) × 2 (ingroup vs. outgroup authored) design was
used (n = 220), exposing participants to one of the four treatment conditions. Results of the study
indicated that there were no significant differences in the participants’ attitudes nor behavioural
intentions toward the outgroup, regardless of which treatment group they were assigned to. As
such, the findings indicate that there is no significant relationship between authenticity and
change in perception. Nonetheless, this study is not conclusive and more research is needed to
understand authenticity at the empirical level. |
| first_indexed | 2024-10-01T04:33:07Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/155886 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:33:07Z |
| publishDate | 2022 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1558862023-03-05T16:06:47Z The role of online authenticity in relieving intergroup tensions Seah, Gladys Jing Ting Ang, Nicole Cheng Yun Wu, Meilin Benjamin Hill Detenber Wee Kim Wee School of Communication and Information TDetenber@ntu.edu.sg Social sciences::Communication The use of digital channels is growing in every aspect of personal communication. Past studies have argued that the perception of authenticity in online communication is critical to developing affection in interpersonal relationships, despite diminished non-verbal communication in digital mediums. While pioneering research has established theoretical frameworks of authenticity in computer-mediated communication, the relationship between authenticity and intergroup contact have not been tested empirically. By building upon Lee Eun-Ju’s (2020) Authenticity Model, this study examines how message authenticity, specifically, may affect perceptions towards the LGBTQ outgroup through an online experiment. A 2 (authentic message vs. inauthentic message) × 2 (ingroup vs. outgroup authored) design was used (n = 220), exposing participants to one of the four treatment conditions. Results of the study indicated that there were no significant differences in the participants’ attitudes nor behavioural intentions toward the outgroup, regardless of which treatment group they were assigned to. As such, the findings indicate that there is no significant relationship between authenticity and change in perception. Nonetheless, this study is not conclusive and more research is needed to understand authenticity at the empirical level. Bachelor of Communication Studies 2022-03-24T08:12:02Z 2022-03-24T08:12:02Z 2022 Final Year Project (FYP) Seah, G. J. T., Ang, N. C. Y. & Wu, M. (2022). The role of online authenticity in relieving intergroup tensions. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/155886 https://hdl.handle.net/10356/155886 en CS21045 application/pdf Nanyang Technological University |
| spellingShingle | Social sciences::Communication Seah, Gladys Jing Ting Ang, Nicole Cheng Yun Wu, Meilin The role of online authenticity in relieving intergroup tensions |
| title | The role of online authenticity in relieving intergroup tensions |
| title_full | The role of online authenticity in relieving intergroup tensions |
| title_fullStr | The role of online authenticity in relieving intergroup tensions |
| title_full_unstemmed | The role of online authenticity in relieving intergroup tensions |
| title_short | The role of online authenticity in relieving intergroup tensions |
| title_sort | role of online authenticity in relieving intergroup tensions |
| topic | Social sciences::Communication |
| url | https://hdl.handle.net/10356/155886 |
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