Ton Van: the hidden champion of shell buttons
Mr. Ton Thanh Nghia, the founder of Ton Van Company Limited, is a well-known businessman in the Vietnamese shell button-producing industry. The company currently boasts factories spread out over 1 hectares, producing 200,000 to 300,000 buttons a day. Most of the products have done well with both the...
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| Other Authors: | |
| Format: | Working Paper |
| Language: | English |
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Nanyang Technopreneurship Center, Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/156878 |
| _version_ | 1826111418828587008 |
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| author | Lam, Kwok-Yan Fu, Xiaofang |
| author2 | Nanyang Technopreneurship Center |
| author_facet | Nanyang Technopreneurship Center Lam, Kwok-Yan Fu, Xiaofang |
| author_sort | Lam, Kwok-Yan |
| collection | NTU |
| description | Mr. Ton Thanh Nghia, the founder of Ton Van Company Limited, is a well-known businessman in the Vietnamese shell button-producing industry. The company currently boasts factories spread out over 1 hectares, producing 200,000 to 300,000 buttons a day. Most of the products have done well with both the local consumers and international button distributors in developed countries such as England, France and the USA. Ton Van’s reputation is also cemented by a clientele list that includes international luxury fashion giants such as Burberry, Dior, Escada and Ralph Lauren. Given his achievements, Mr. Nghia is regarded as a hidden champion in shell-button industry. The case reveal the strategy of “hidden champions” by Hermann Simon, a CEO of Simon-Kucher & Partners, once defined such business as “relatively small but highly successful companies that are concealed behind a curtain of inconspicuousness, invisibility, and sometimes secrecy”. |
| first_indexed | 2024-10-01T02:50:24Z |
| format | Working Paper |
| id | ntu-10356/156878 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:50:24Z |
| publishDate | 2022 |
| publisher | Nanyang Technopreneurship Center, Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1568782022-07-06T07:34:33Z Ton Van: the hidden champion of shell buttons Lam, Kwok-Yan Fu, Xiaofang Nanyang Technopreneurship Center Business::General Mr. Ton Thanh Nghia, the founder of Ton Van Company Limited, is a well-known businessman in the Vietnamese shell button-producing industry. The company currently boasts factories spread out over 1 hectares, producing 200,000 to 300,000 buttons a day. Most of the products have done well with both the local consumers and international button distributors in developed countries such as England, France and the USA. Ton Van’s reputation is also cemented by a clientele list that includes international luxury fashion giants such as Burberry, Dior, Escada and Ralph Lauren. Given his achievements, Mr. Nghia is regarded as a hidden champion in shell-button industry. The case reveal the strategy of “hidden champions” by Hermann Simon, a CEO of Simon-Kucher & Partners, once defined such business as “relatively small but highly successful companies that are concealed behind a curtain of inconspicuousness, invisibility, and sometimes secrecy”. 2022-07-06T07:34:33Z 2022-07-06T07:34:33Z 2022 Working Paper Lam, K. & Fu, X. (2022). Ton Van: the hidden champion of shell buttons. Nanyang Technological University, Singapore. https://hdl.handle.net/10356/156878 https://hdl.handle.net/10356/156878 en Copyright@2021 Nanyang Technopreneurship Center, Nanyang Technological University. Personal use of this material is permitted. No part of this publication may be copied, stored transmitted reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. Please address all correspondence to ntc@ntu.edu.sg application/pdf Nanyang Technopreneurship Center, Nanyang Technological University |
| spellingShingle | Business::General Lam, Kwok-Yan Fu, Xiaofang Ton Van: the hidden champion of shell buttons |
| title | Ton Van: the hidden champion of shell buttons |
| title_full | Ton Van: the hidden champion of shell buttons |
| title_fullStr | Ton Van: the hidden champion of shell buttons |
| title_full_unstemmed | Ton Van: the hidden champion of shell buttons |
| title_short | Ton Van: the hidden champion of shell buttons |
| title_sort | ton van the hidden champion of shell buttons |
| topic | Business::General |
| url | https://hdl.handle.net/10356/156878 |
| work_keys_str_mv | AT lamkwokyan tonvanthehiddenchampionofshellbuttons AT fuxiaofang tonvanthehiddenchampionofshellbuttons |