Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted?
Trust is and will always be a concept that holds immense importance across multiple contexts. This paper investigates how trust levels amongst Singapore’s millennials have been impacted within the context of Covid-19 and vaccination policy communication on social media. An experiment was conducted o...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/157278 |
| _version_ | 1826122133934178304 |
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| author | Tan, Lia |
| author2 | Chen Chung-An |
| author_facet | Chen Chung-An Tan, Lia |
| author_sort | Tan, Lia |
| collection | NTU |
| description | Trust is and will always be a concept that holds immense importance across multiple contexts. This paper investigates how trust levels amongst Singapore’s millennials have been impacted within the context of Covid-19 and vaccination policy communication on social media. An experiment was conducted on a questionnaire where OLS regression was used to analyse the data collected. The data collected revealed a confirmation of the hypothesis, where trust levels tend to be negatively influenced when the respondents are shown negative comments on the social media posts communicating the state’s policies.
Keywords: Singapore, trust levels, millennials, policy communication, social media, negative comments |
| first_indexed | 2024-10-01T05:43:31Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/157278 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:43:31Z |
| publishDate | 2022 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1572782023-03-05T15:44:40Z Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted? Tan, Lia Chen Chung-An School of Social Sciences cchongan@ntu.edu.sg Social sciences::Political science Trust is and will always be a concept that holds immense importance across multiple contexts. This paper investigates how trust levels amongst Singapore’s millennials have been impacted within the context of Covid-19 and vaccination policy communication on social media. An experiment was conducted on a questionnaire where OLS regression was used to analyse the data collected. The data collected revealed a confirmation of the hypothesis, where trust levels tend to be negatively influenced when the respondents are shown negative comments on the social media posts communicating the state’s policies. Keywords: Singapore, trust levels, millennials, policy communication, social media, negative comments Bachelor of Arts in Public Policy and Global Affairs 2022-05-14T05:39:12Z 2022-05-14T05:39:12Z 2022 Final Year Project (FYP) Tan, L. (2022). Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted?. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/157278 https://hdl.handle.net/10356/157278 en HA 21_13 application/pdf Nanyang Technological University |
| spellingShingle | Social sciences::Political science Tan, Lia Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted? |
| title | Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted? |
| title_full | Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted? |
| title_fullStr | Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted? |
| title_full_unstemmed | Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted? |
| title_short | Singapore's 2021 Covid-19 vaccination programme and policy communication on social media: how has trust amongst Singapore's millennials been impacted? |
| title_sort | singapore s 2021 covid 19 vaccination programme and policy communication on social media how has trust amongst singapore s millennials been impacted |
| topic | Social sciences::Political science |
| url | https://hdl.handle.net/10356/157278 |
| work_keys_str_mv | AT tanlia singapores2021covid19vaccinationprogrammeandpolicycommunicationonsocialmediahowhastrustamongstsingaporesmillennialsbeenimpacted |