Generation clear : an educational campaign on effective credit management for tertiary students in Singapore
This paper presents the collaboration between a group of four final-year students from the Public and Promotional Communications Department of Wee Kim Wee School of Communication and Information, Nanyang Technological University, and a subsidiary of Citigroup, Citibank Singapore Ltd. Our peer-...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15740 |
| _version_ | 1811685747233652736 |
|---|---|
| author | Ng, Ling Kai Arefa Jadliwala Chua, Melissa Pei Shan Saechang, Deana Yu Qian |
| author2 | Kavita Karan |
| author_facet | Kavita Karan Ng, Ling Kai Arefa Jadliwala Chua, Melissa Pei Shan Saechang, Deana Yu Qian |
| author_sort | Ng, Ling Kai |
| collection | NTU |
| description | This paper presents the collaboration between a group of four final-year students
from the Public and Promotional Communications Department of Wee Kim Wee School
of Communication and Information, Nanyang Technological University, and a subsidiary
of Citigroup, Citibank Singapore Ltd. Our peer-to-peer communication campaign sets out
to educate and increase awareness of credit management among tertiary students in
Singapore. This paper includes research that guided campaign objectives, helped shape
strategies, tactics, and aided in post-campaign evaluation. |
| first_indexed | 2024-10-01T04:49:26Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/15740 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:49:26Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | ntu-10356/157402019-12-10T13:18:10Z Generation clear : an educational campaign on effective credit management for tertiary students in Singapore Ng, Ling Kai Arefa Jadliwala Chua, Melissa Pei Shan Saechang, Deana Yu Qian Kavita Karan Wee Kim Wee School of Communication and Information Citibank Singapore Ltd DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This paper presents the collaboration between a group of four final-year students from the Public and Promotional Communications Department of Wee Kim Wee School of Communication and Information, Nanyang Technological University, and a subsidiary of Citigroup, Citibank Singapore Ltd. Our peer-to-peer communication campaign sets out to educate and increase awareness of credit management among tertiary students in Singapore. This paper includes research that guided campaign objectives, helped shape strategies, tactics, and aided in post-campaign evaluation. Bachelor of Communication Studies 2009-05-14T03:36:23Z 2009-05-14T03:36:23Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15740 en Nanyang Technological University 154 p. application/pdf application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Ng, Ling Kai Arefa Jadliwala Chua, Melissa Pei Shan Saechang, Deana Yu Qian Generation clear : an educational campaign on effective credit management for tertiary students in Singapore |
| title | Generation clear : an educational campaign on effective credit management for tertiary students in Singapore |
| title_full | Generation clear : an educational campaign on effective credit management for tertiary students in Singapore |
| title_fullStr | Generation clear : an educational campaign on effective credit management for tertiary students in Singapore |
| title_full_unstemmed | Generation clear : an educational campaign on effective credit management for tertiary students in Singapore |
| title_short | Generation clear : an educational campaign on effective credit management for tertiary students in Singapore |
| title_sort | generation clear an educational campaign on effective credit management for tertiary students in singapore |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns |
| url | http://hdl.handle.net/10356/15740 |
| work_keys_str_mv | AT nglingkai generationclearaneducationalcampaignoneffectivecreditmanagementfortertiarystudentsinsingapore AT arefajadliwala generationclearaneducationalcampaignoneffectivecreditmanagementfortertiarystudentsinsingapore AT chuamelissapeishan generationclearaneducationalcampaignoneffectivecreditmanagementfortertiarystudentsinsingapore AT saechangdeanayuqian generationclearaneducationalcampaignoneffectivecreditmanagementfortertiarystudentsinsingapore |