Catphished! Exposing the truth on food claims.
As we try to make healthier life choices with our diet, we are putting ourselves vulnerable to such forms of scams — food marketing scams. During our trips to the supermarket, it isn’t hard to find these so called ‘food claims’ like ‘low fat’, ‘natural’ and ‘fat-free’ slathered all over food packagi...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/158630 |
| _version_ | 1811678318917844992 |
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| author | Yuan, Xiao Shan |
| author2 | Yam Min Yee Angeline |
| author_facet | Yam Min Yee Angeline Yuan, Xiao Shan |
| author_sort | Yuan, Xiao Shan |
| collection | NTU |
| description | As we try to make healthier life choices with our diet, we are putting ourselves vulnerable to such forms of scams — food marketing scams. During our trips to the supermarket, it isn’t hard to find these so called ‘food claims’ like ‘low fat’, ‘natural’ and ‘fat-free’ slathered all over food packaging. However, are these food claims created to allow us to make better food decisions or are they tools used by food manufacturers to influence our purchases? Though my project, I hope to use parody to showcase how we might be all victims of such false marketing, or I call it “catphising”. |
| first_indexed | 2024-10-01T02:51:22Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/158630 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:51:22Z |
| publishDate | 2022 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1586302023-03-11T19:54:45Z Catphished! Exposing the truth on food claims. Yuan, Xiao Shan Yam Min Yee Angeline School of Art, Design and Media angeline_yam@ntu.edu.sg Visual arts and music As we try to make healthier life choices with our diet, we are putting ourselves vulnerable to such forms of scams — food marketing scams. During our trips to the supermarket, it isn’t hard to find these so called ‘food claims’ like ‘low fat’, ‘natural’ and ‘fat-free’ slathered all over food packaging. However, are these food claims created to allow us to make better food decisions or are they tools used by food manufacturers to influence our purchases? Though my project, I hope to use parody to showcase how we might be all victims of such false marketing, or I call it “catphising”. Bachelor of Fine Arts in Visual Communication 2022-06-06T04:21:11Z 2022-06-06T04:21:11Z 2022 Final Year Project (FYP) Yuan, X. S. (2022). Catphished! Exposing the truth on food claims.. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/158630 https://hdl.handle.net/10356/158630 en ADM18.22.U1830202L application/pdf Nanyang Technological University |
| spellingShingle | Visual arts and music Yuan, Xiao Shan Catphished! Exposing the truth on food claims. |
| title | Catphished! Exposing the truth on food claims. |
| title_full | Catphished! Exposing the truth on food claims. |
| title_fullStr | Catphished! Exposing the truth on food claims. |
| title_full_unstemmed | Catphished! Exposing the truth on food claims. |
| title_short | Catphished! Exposing the truth on food claims. |
| title_sort | catphished exposing the truth on food claims |
| topic | Visual arts and music |
| url | https://hdl.handle.net/10356/158630 |
| work_keys_str_mv | AT yuanxiaoshan catphishedexposingthetruthonfoodclaims |