Development and validation of the social media affordances scale (SMAS)
Research in communication has used the notion of affordances and related concepts in explaining behaviours on social media platforms, yet users' perceptions of affordances are rarely assessed. The current study attempted to develop a unified measure to assess participants’ perceptions of afford...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/159214 |
| _version_ | 1811681252776869888 |
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| author | Tan, Christina YanXin |
| author2 | Lin Qiu |
| author_facet | Lin Qiu Tan, Christina YanXin |
| author_sort | Tan, Christina YanXin |
| collection | NTU |
| description | Research in communication has used the notion of affordances and related concepts in explaining behaviours on social media platforms, yet users' perceptions of affordances are rarely assessed. The current study attempted to develop a unified measure to assess participants’ perceptions of affordances across social media platforms. Based on past literature, six affordances were identified: persistence, flexibility, accessibility, interactivity, connectivity and identifiability and a six-factor scale was developed. The resultant Social Media Affordances Scale (SMAS) includes 48 items. However, results revealed a three-factor structure associated with content gratification, social gratification and utilitarian gratification. Limitations, implications and future directions of the study are discussed. |
| first_indexed | 2024-10-01T03:38:00Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/159214 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:38:00Z |
| publishDate | 2022 |
| publisher | Nanyang Technological University |
| record_format | dspace |
| spelling | ntu-10356/1592142023-03-05T15:42:57Z Development and validation of the social media affordances scale (SMAS) Tan, Christina YanXin Lin Qiu School of Social Sciences linqiu@ntu.edu.sg Social sciences::Psychology Research in communication has used the notion of affordances and related concepts in explaining behaviours on social media platforms, yet users' perceptions of affordances are rarely assessed. The current study attempted to develop a unified measure to assess participants’ perceptions of affordances across social media platforms. Based on past literature, six affordances were identified: persistence, flexibility, accessibility, interactivity, connectivity and identifiability and a six-factor scale was developed. The resultant Social Media Affordances Scale (SMAS) includes 48 items. However, results revealed a three-factor structure associated with content gratification, social gratification and utilitarian gratification. Limitations, implications and future directions of the study are discussed. Bachelor of Social Sciences in Psychology 2022-06-11T12:12:31Z 2022-06-11T12:12:31Z 2022 Final Year Project (FYP) Tan, C. Y. (2022). Development and validation of the social media affordances scale (SMAS). Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/159214 https://hdl.handle.net/10356/159214 en application/pdf Nanyang Technological University |
| spellingShingle | Social sciences::Psychology Tan, Christina YanXin Development and validation of the social media affordances scale (SMAS) |
| title | Development and validation of the social media affordances scale (SMAS) |
| title_full | Development and validation of the social media affordances scale (SMAS) |
| title_fullStr | Development and validation of the social media affordances scale (SMAS) |
| title_full_unstemmed | Development and validation of the social media affordances scale (SMAS) |
| title_short | Development and validation of the social media affordances scale (SMAS) |
| title_sort | development and validation of the social media affordances scale smas |
| topic | Social sciences::Psychology |
| url | https://hdl.handle.net/10356/159214 |
| work_keys_str_mv | AT tanchristinayanxin developmentandvalidationofthesocialmediaaffordancesscalesmas |