Reward optimization for content providers with mobile data subsidization: a hierarchical game approach
Mobile data subsidization launched by mobile network operators is a promising business model to provide economic benefits for the mobile data market and beyond. It allows content providers to partly subsidize mobile data consumption of mobile users in exchange for displaying a certain amount of adve...
| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/159845 |