Advertising primed: how professional identity affects moral reasoning

Moral reasoning among media professionals varies. Historically, advertising professionals score lower on the Defining Issues Test (DIT) than their media colleagues in journalism and public relations. However, the extent to which professional identity impacts media professionals’ moral reasoning has...

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Bibliographic Details
Main Authors: Schauster, Erin, Ferrucci, Patrick, Tandoc, Edson C., Walker, Tara
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/159925