ICT and network marketing in the information era.
This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion...
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| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/1601 |
| Summary: | This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion of innovations was applied in this study. |
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